The Search Specialist is a key member of a multifunctional team that creates customer experiences on Client.
The Search Specialist ensures that prioritized pages are optimized for search on Client.
Job Description:
Lead the execution of Client organic search digital marketing campaigns aimed at multiple customer segments; also manage communication, workflows, and timelines with the internal web teams and business stakeholders
Lead key search activities including competitor research, keyword mining, meta-data implementation, and search performance monitoring
Run global paid search campaigns as needed and deliver strong ROI
Partner with content strategists and other team members to inform web site content and optimal page design
Produce and maintain search dashboards and monitor and analyze KPIs
Track search performance of key web pages and competitors and provide strategic recommendations on maintaining/enhancing search results
Utilize search tools to identify and prioritize performance and technical issues and work with cross-functional teams to bring them to resolution
Represent the business in search practitioner meetings to prioritize and test search enhancements, create and educate teams on search strategies
Provide subject matter expertise to Area colleagues; train and educate as needed
Requirements:
Bachelor's degree or equivalent experience
3+ years of search optimization experience
Working knowledge of digital media planning and buying
Familiarity with search platforms, algorithms, and tools (e.g. Google Search Console, Google Ads, Adobe, WebTrends, etc.)
Understanding of data analytics and ability to evaluate data to identify website performance issues
Ability to manage multiple requests efficiently and meet deadlines
Strong attention to detail with an analytical mind and problem-solving skills
Helpful Skills:
Web design and content writing experience
Google Adwords certification and/or DoubleClick experience
Experienced in XML sitemap production
Project, stakeholder, and team management experience
