Our client is in need of a Loyalty & CRM Strategist to lead designing, refining, and optimizing CRM and loyalty programs, as well as retention marketing strategies across client engagements. This role will also be responsible for developing strategies around offers, campaigns, and additional marketing tactics.
Requirements:
Experience in Marketing, Loyalty Strategy, CRM, Communications with some agency experience
Understanding of CRM or user level schema for use in segmentation and targeting
Demonstrated success in measurement of marketing activity; clear understanding of ROI
Proven experience with utilizing email and sales data for trend analysis
Role and Responsibilities
Lead CRM client engagements from discovery through deployment
Leverage expertise in retention based marketing, customer segmentation, lifecycle marketing, and customer engagement strategies to develop programmatic approaches to increase customer lifetime value
Lead all phases of the engagement and retention initiatives including scoping, discovery, ideation, program design, modeling, launch strategy, and ongoing execution of offers and campaigns
Consistently measure, monitor, evaluate, and refine engagement and retention programs to maximize incremental revenue and profit results
Define and benchmark CRM and Loyalty KPIs against the competitive landscape as well as use data and analytics to develop the business case opportunity connected to program design including quantifying ROI and identifying KPIs
Collaborates closely with cross-functional team across program implementation, solutions engineering and customer success - bridging CRM & Loyalty programs from initial client objectives to optimal execution
Lead materials creation and presentations for new business opportunities related to CRM & Loyalty
Responsible for the performance of major accounts from Loyalty & CRM perspective as well as the optimization of CRM
Horizontal facilitates valuable and productive conversations between you and potential employers. We can assist you in growing your career by partnering you with employers that offer challenging assignments. For those that join the team, we offer competitive compensation and benefits including medical, dental, vision, and retirement. Check out all we have to offer and how you can become part of the Horizontal Talent Team. The pay range for this role is $45 - $52 per hour. This is not a guarantee of compensation, as final offer amount may vary based on factors including but not limited to experience and geographic location.
