Location: Holy Cross Health has two hospitals and four healthcare centers all a short driving distance from Washington DC and Baltimore, MD
Description:
Reporting to the Digital Marketing and Communications Manager, the Senior Digital Marketing Communication Specialist will lead and execute digital strategies on Holy Cross Health's websites, mobile applications, digital marketing, SEO, SEM, and video content. The Senior Digital Marketing Communication Specialist will ensure Holy Cross Health's digital presence is consistent with the organizational brand through management of content and visual presentation.
Responsibilities:
Our Trinity Health Culture: Knows, understands, incorporates & demonstrates our Trinity Health Mission, Values, Vision, Actions & Promise in behaviors, practices & decisions.
Support and lead Holy Cross Health's digital strategy including paid search and display campaigns, SEO, and use of analytic data to support strategies. Utilize data and analytics to derive actionable recommendations.
Manage social media and multimedia channels. Knowledge and utilization of CRM.
Execute strategies and tactics in the digital space to drive brand awareness, engagement, and traffic.
Identify and execute brand awareness campaigns.
Utilize design principles and best practices with all internal and external campaigns and customer service inquiries.
Serve as owner of content and functionality strategies on Holy Cross Health's web sites.
Support the development of web content by collecting information from internal customers, editing copy with web optimization in mind, coordinating any necessary programming and pre-testing in development phase.
Oversee monitoring website performance and analytics, providing usage and campaign performance reports.
Support marketing automation efforts; specifically e-mail marketing programs for external outreach to current and prospective patients.
Organize and prioritize projects for the digital team, serving departments and service lines.
Develop strategies involving front-end and back-end development. Set project timelines and milestones.
Collaborates with marketing, communications, media relations, business development, and Information Technology colleagues in support of system strategies and plans, while providing strategic direction to the Digital Marketing Team and external agencies on digital execution.
Provides departmental and project leadership as it relates to digital marketing and associated initiatives
What you will need:
Bachelor's degree in digital or interactive media, communications, marketing, or related field
Five to seven years of experience in marketing and interactive media.
Digital marketing experience highly preferred.
About us:
Holy Cross Health is a Catholic, not-for-profit health system that serves more than 240,000 individuals each year from Maryland's two largest counties - Montgomery and Prince George's counties. Holy Cross Health earns numerous national awards, clinical designations and accreditations across a wide range of specialties for providing innovative, high-quality health care services.
We were named one of America's 100 Best Hospitals for 2021.
Holy Cross Health is an Equal Employment Opportunity (EEO) employer.
Qualified applicants are considered for employment without regard to Minority/Female/Disabled/Veteran (M/F/D/V) status.
Our Commitment to Diversity and Inclusion
Trinity Health is one of the largest not-for-profit, Catholic healthcare systems in the nation. Built on the foundation of our Mission and Core Values, we integrate diversity, equity, and inclusion in all that we do. Our colleagues have different lived experiences, customs, abilities, and talents. Together, we become our best selves. A diverse and inclusive workforce provides the most accessible and equitable care for those we serve. Trinity Health is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other status protected by law.
