Job Description: Society for Human Resource Management (SHRM)
The Society for Human Resource Management is an equal opportunity employer (Minority/Female/Disabled/Veteran).
ACCESSIBILITY NOTICE: If you need a reasonable accommodation for any part of the employment process due to a physical or mental disability, please send an email to: accessibility@shrm.org or TDD (703) 548-6990.
Position Title: Sr. Specialist, Digital Media
Location: 1800 Duke St, Alexandria, VA 22314, USA
Posted Date: Tuesday, April 16, 2024
Requisition ID: Req #804
Description:
Sr. Specialist, Digital Media
1800 Duke St, Alexandria, VA 22314, USAReq #804 Tuesday, April 16, 2024 SHRM is a member-driven catalyst for creating better workplaces where people and businesses thrive together. As the trusted authority on all things work, SHRM is the foremost expert, researcher, advocate, and thought leader on issues and innovations impacting today’s evolving workplaces. With nearly 340,000 members in 180 countries, SHRM touches the lives of more than 362 million workers and their families globally.
Summary
The Sr. Specialist of Digital Media is responsible for the development, execution, and optimization of personalized and automated campaigns through digital marketing platforms. This position partners closely with internal teams to define and launch email, SMS, and website campaigns driving acquisition, conversion, retention, and engagement. This position is also responsible for the development and management protocols and tools to continually monitor, report, and analyze programs on a regular basis.
Responsibilities:
Support integrated personalization technologies by driving use case development to improve member experience across different channels for B2C and B2B.
Assist and support the Marketing and Web Strategy teams with the orchestration of email, web, and SMS personalization campaigns and enable scalability.
Lead technical enablement of A/B testing, encourage testing and continuous improvement. Lead technical implementation of dynamic content to improve the relevance of existing campaigns and reduce overall email volume.
Maintain email marketing, SMS, and web personalization databases. Partner with IT and make sure integration points are working as designed. Upload missing data and/or partner with IT to set up new automated import processes. Work with external vendors as needed.
Build complex database queries against Boolean, string, date, and integer database fields using AND, OR, NOT, EQUALS, and date logic operators. Build relational database queries using one-to-many and many-to-many relationships.
Maintain an up-to-date understanding of marketing technology and platforms and its abilities relating to data and marketing automation.
Email:
Responsible for leading email transformation efforts across the organization to improve channel engagement and create a personalized member-centric experience.
Analyze the organization’s email channel and prepare quarterly summary reports on email engagement and lessons learned. Recommend and implement optimizations.
Maintain and audit inventory of outbound emails with frequency, product owner, target audience, category, and performance. Ensure campaigns are working as expected and troubleshoot any issues.
Coordinate stakeholder email requests of new email templates and fix formatting issues with design contractors. Assist with requirements gathering and user acceptance testing.
Receive and document requests for new bulk communication, determine the best channel, placement, and work with stakeholders on developing an execution plan. Execute campaigns within agreed upon service level agreement.
Identify email automation opportunities. Work with stakeholders to lead technical enablement of automation efforts, recommend other marketing channels as appropriate.
Enforce email brand standards to ensure that all emails conform to branding and style guides. Consult with internal stakeholders to correct any issues and bring them into compliance. Maintain email preference center and opt-out compliance. Maintain CAN-SPAM compliance.
Partner with Customer Care department to investigate customer and prospect record activity and provide tier 2 support regarding email marketing communication.
SMS:
Knowledge in SMS best practices, plan and execute campaigns, maintain a healthy and growing customer database, and segment audiences for personalized SMS marketing.
Track results of SMS campaigns, deliver performance metrics to stakeholders, and provide solutions for optimization.
Work with Marketing stakeholders to create documentation of integrating the SMS strategy in marketing technology stack.
Web Personalization:
Match audience segmentation and customer journey efforts to database segmentation creating targetable audience segmentation and driving web personalization.
Implement and manage web campaigns for customized audience segments in personalization technologies like Adobe Target.
Communicate and collaborate with Marketing and Technology teams to standardize and develop campaign reports, update platform and database field changes, and maintain documentation.
Web Personalization:
Match audience segmentation and customer journey efforts to database segmentation creating targetable audience segmentation and driving web personalization.
Implement and manage web campaigns for customized audience segments in personalization technologies like Adobe Target.
Communicate and collaborate with Marketing and Technology teams to standardize and develop campaign reports, update platform and database field changes, and maintain documentation.
Education & Experience Requirements
Over four (4) years of experience in marketing technologies and personalization space
Bachelor’s degree in Marketing, Business, Communications, or a related field is required (extensive experience with similar responsibilities will be considered in lieu of college degree)
Preferred
Marketo experience
CRM experience with Salesforce
SMS experience using Community
Adobe Target experience
Adobe Experience Manager Experience
Adobe Analytics Experience
Certifications
Marketo certification preferred
Google Analytics certification preferred
Adobe Target certification preferred
Knowledge, Skills & Abilities
Strong problem-solving skills
Conflict negotiation skills
Ability to troubleshoot HTML and CSS coding problems
Understating of basic programming concepts including variables, order of operations, logic operators, inner and outer database joins.
Proficient with email service providers including Marketo, HubSpot, etc.
Knowledge of email reputation monitoring
Knowledge of email regulations including CAN-SPAM and Canada’s Anti-Spam Law (CASL)
Proficient of SMS knowledge and best practices with a SMS platform including Community, Hustle, Adobe Journey Optimizer, etc.
Website personalization experience with Adobe Target or similar platform Personalization/Interaction Studio, etc.
Physical Requirements
Must be able to perform essential duties satisfactorily with reasonable accommodations.
Work is generally done sitting, talking, hearing, and typing. Visual acuity to use a keyboard, prepare and analyze data and figures; transcribing, viewing a computer terminal; extensive reading.
Work environment
Work is regularly performed in a professional office environment and routinely uses standard office equipment.
Expected office presence of 3 days per week.
Minimal travel requirements, less than 10%
Our employment practices are in accordance with the laws that prohibit discrimination against qualified individuals on the basis of race, religion, color, gender, age, national origin, physical or mental disability, genetic information, veteran’s status, marital status, gender identity and expression, sexual orientation, or any other status protected by applicable law. SHRM is an equal opportunity employer (Minority/Female/Disabled/Veteran). We do not sponsor applicants for work visas.
