The Walmart Digital and Search Analyst will help deliver our Walmart Search Strategy and support Digital Activation.This role will interact with sales customer managers, activation teams, and internal category insight teams. This role requires analytical acumen, the ability to learn on the fly, the passion to take initiative, and the ability to communicate across internal and external stakeholders around search strategy and processes.
What are we looking for?
Bachelor's degree with 3-4 years of experience
Key Responsibilities
Search
Manage paid search budgets and execute on bid and brand strategies, initiating campaign or item-level changes
Map out and build item-level campaigns in the search platform (ex-PacVue)
Analyze media and search campaign metrics, search volume, keyword trends and opportunities, and competitive analysis. Monitors search campaigns post-setup
Translate search investments into sales lift results, share of shelf/voice, and page rank improvements to inform both paid and organic search recommendations
Optimize search spend and content focuses across against bids, ROI improvement, share of shelf improvement, etc. Support media campaign analysis and optimization recommendations
Keyword targeting
Maintains and optimizes keyword lists for all campaigns with guidance from CM + category team
Outlier research
Researches SKU and campaign level outliers, flags performance issues to CM, provides recommended actions, solves the issue
Role in Tahoe & Capability Enhancement
Owner of Search Dashboard, secondary owner of D&A Work/modeling.
Campaign exclusion list
Attends weekly meeting, adapts activation strategy and campaigns dynamically based on latest ROO/CRaP list
Strategy
Chases content needed for their respective activations
Serves as primary perspective/pressure test to team goals, calling out risks, opportunities, and blind spots
Owns paid search Test and Learn agenda
Reporting and Dashboard Integration:
Generate insights and summarize weekly performance
Create recommendations and inputs to overall search strategy as well as media campaigns
Collaborate with product manager to integrate learnings with broader team dashboard
Manages search forecast & communication to CMs on under or over performance and future expectations
Owns slides for paid / organic search - digital Review
Collaboration and Support:
Work with customer managers on strategy, size of prize and lift opportunities, and delivering on buyer needs
Work with internal stakeholders to manage consistency, communication of search plans, and collaboration on search tactics
Communicate with support agency on glidepath and search capabilities
Ability to influence external and internal stakeholders on test and learns and new capabilities and search strategies
Partner with data scientists to deliver model creation and ROI/spend analysis
Be a team player, identifying ways to win and collaborating on objectives and vision to accelerate digital with Search
What can you expect from Mars?
Work with over 130,000 diverse and talented Associates, all guided by the Five Principles.
Join a purpose driven company, where we're striving to build the world we want tomorrow, today.
Best-in-class learning and development support from day one, including access to our in-house Mars University.
An industry competitive salary and benefits package, including company bonus.
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Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.
