Job Classification:

At Prudential, we believe talent is key to achieving our vision. When you join Prudential, you’ll unlock a motivating and impactful career – all while growing your skills and advancing your profession at one of the world’s leading financial services institutions!

Are you excited to work in a start-up environment within the walls of a nearly 150-year company? Are you passionate about shaping and evolving a newly launched business? Do you have the skills to drive customer awareness, engagement, and conversion? Are you ready for a role that allows you to be innovative and collaborative while you expand access to more customers through new partnerships?

As a member of the startup team, the Marketing Director will design and manage the full funnel marketing strategy that fuels Simplified Solutions, Prudential’s new startup that is committed to expanding access to millions of Americans who are uninsured or underinsured today. Primary responsibilities will include owning the strategy for demand generation, web optimization, email, social media and improving the customer journey with marketing automation.

The ideal candidate will:

• Show strength in driving results in digital customer engagement and acquisition funnel performance


• have excellent relationship-building skills and act as a subject matter expert for B2B and consumer marketing


• drive the utilization of technology and related analytics to design and deploy digital marketing strategies that expand partnership opportunities and iterate to optimize performance


• exemplify a ‘can-do’ attitude and take thoughtful risks to move things forward in a small, fast-paced environment, and


• effectively lead, influence and empower others to successfully execute on strategies.

What you can expect:

• Develop, implement and oversee marketing strategies to reach target customer markets for different sales channels and distribution partners.


• Leverage agile methodology to lead the Simplified Solutions marketing team, fostering a culture of innovation, data driven decisions, and high velocity execution.


• Utilize marketing technology tools such as CRM systems, email automation platforms, and analytics software to drive campaign effectiveness.


• Analyze data and KPIs to track campaign performance with an eye towards continual optimization and ROI.


• Collaborate with cross-functional teams to align marketing initiatives with business objectives.


• Leverage insights to identify new opportunities and refine targeting strategies to meet needs of customers and distribution partners based on psychographic and cultural attributes.


• Understand partner needs and work with sales team on strategies to increase conversion and optimize funnel metrics with each distribution partner throughout the relationship.


• Operate as key liaison with Branding, Digital and Marketing organizations on behalf of SS team and its customers/partners.

What you’ll need:

• Bachelor’s degree or equivalent experience in marketing, Business Administration, or related field.


• 6-8 years marketing experiences, preferably within Financial Services


• Proven experience in digital marketing, with a focus on driving results through innovative strategies and use of marketing technology.


• Strong analytical skills and proficiency in data analysis tools.


• Excellent communication and collaboration skills.


• Ability to thrive in a fast-paced environment and adapt to change.


• Creative thinking and problem-solving abilities.

It’d be a plus if you had:

• Experience and expertise with digital marketing platforms (Adobe suite experience)


• Experience developing segmentation strategies in highly complex market environment

Prudential welcomes all applicants, even if you don't meet every requirement. If your skills align with the role, we encourage you to apply.

At Prudential, you can:

We equip and empower our employees to expand their skills and experience by using powerful learning, gigs, and job opportunities. We offer a suite of services including 1:1 Career advice, on demand resources and networking to propel your career forward.

We’re a global organization, full of outstandingly dedicated people who aren’t afraid to think differently, challenge the status quo and take sensible risks along the way. You will enjoy pushing boundaries as we build innovative technology that helps clients, customers and employees live their best lives. You will have access to leadership and learning opportunities and the resources needed to take your career in any direction. We will help you do your best work, offering flexibility, while delivering on our Purpose.

What we offer you:

• Market competitive base salaries, with a yearly bonus potential at every level


• Medical, dental, vision, life insurance, disability insurance, Paid Time Off (PTO), and leave of absences, such as parental and military leave


• Retirement plans:


• 401(k) plan with company match (up to 4%)


• Company-funded pension plan


• 
  Wellness Programs to help you achieve your wellbeing goals, including up to $1,600 a year for reimbursement of items purchased to support personal wellbeing needs


• 
  Work/Life Resources to help support topics such as parenting, housing, senior care, finances, pets, legal matters, education, emotional and mental health, and career development.


• 
  Tuition Assistance to help finance traditional college enrollment toward obtaining an approved degree, many accredited certificate programs, and industry designations.


• 
  Employee Stock Purchase Plan: Shares can be purchased at 85% of the lower of two prices (Beginning or End of the purchase period), after one year of service.

To find out more about our Total Reward package, see our Total Rewards Brochure. Some of the above benefits may not apply to part-time employees scheduled to work less than 20 hours per week.

Note: Prudential is required by state specific laws to include the salary range for this role when hiring a resident in applicable locations. The salary range for this role is from $160,700.00 to $217,300.00. Specific pricing for the role may vary within the above range based on many factors including geographic location, candidate experience, and skills. Roles may also be eligible for additional compensation and/or benefits. Eligibility to participate in a discretionary annual incentive program is subject to the rules governing the program, whereby an award, if any, depends on various factors including, without limitation, individual and organizational performance. In addition, employees are eligible for standard benefits package including paid time off, medical, dental and retirement.

Prudential Financial, Inc. of the United States is not affiliated with Prudential plc. which is headquartered in the United Kingdom.

Prudential is a multinational financial services leader with operations in the United States, Asia, Europe, and Latin America. Leveraging its heritage of life insurance and asset management expertise, Prudential is focused on helping individual and institutional customers grow and protect their wealth. The company's well-known Rock symbol is an icon of strength, stability, expertise and innovation that has stood the test of time. Prudential's businesses offer a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds, asset management, and real estate services.

We recognize that our strength and success are directly linked to the quality and skills of our diverse associates. We are proud to be a place where talented people who want to make a difference can grow as professionals, leaders, and as individuals. Visit www.prudential.com to learn more about our values, our history and our brand.

Prudential is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, ancestry, sex, sexual orientation, gender identity, national origin, genetics, disability, marital status, age, veteran status, domestic partner status , medical condition or any other characteristic protected by law. 

The Prudential Insurance Company of America, Newark, NJ and its affiliates.

Note that this posting is intended for individual applicants. Search firms or agencies should email Staffing at staffingagencies@prudential.com for more information about doing business with Prudential.

PEOPLE WITH DISABILITIES:
If you need an accommodation to complete the application process, which may include an assessment, please email accommodations.hw@prudential.com.

Please note that the above email is solely for individuals with disabilities requesting an accommodation.  If you are experiencing a technical issue with your application or an assessment, please email careers.technicalsupport@prudential.com to request assistance.