Job Description:

Sr. Manager, Upstream Marketing

US-CA-Redwood City, Remote

Job ID: 2024-4450
Type: Regular Full-Time
# of Openings: 1
Category: Marketing
US-CA-Redwood City, Remote

Overview

As the Senior Manager, Strategic Growth & Innovation (upstream marketing), you will play a pivotal role in helping steer the organization toward its future objectives by supporting identified opportunities for expansion and innovation. Working closely with a cross-functional team from R&D, Clinical, Sales, Regulatory, and Downstream Marketing, you will contribute to the development and execution of strategic initiatives aimed at fostering sustainable growth and enhancing the organization's competitive edge. Your responsibilities will involve project management, researching market trends, and supporting innovative strategies to propel the organization forward in a dynamic and ever-evolving business landscape.

This position will report directly to the Senior Director, Strategic Growth & Innovation.

Key Responsibilities:

1. Product Development Coordination:

· Collaborate with cross-functional teams, including R&D, engineering, and regulatory affairs, to support product development initiatives from concept ideation to commercialization.

· Assist in coordinating project timelines, milestones, and deliverables to ensure alignment with business objectives and timelines.

2. Market Strategy Support:

· Assist in the development and execution of upstream marketing strategies, including product positioning, messaging, and segmentation strategies.

· Support downstream marketing in creating marketing collateral, presentations, and sales tools to communicate product value propositions to internal and external stakeholders.

3. Market Research & Analysis:

· Conduct comprehensive market analysis to identify emerging trends, customer preferences, and unmet needs within the target market.

· Utilize various methodologies, including surveys, focus groups, and data analysis, to gather insights.

4. Project Management:

· Manage multiple projects simultaneously, ensuring timely completion of deliverables and adherence to project timelines and budgets.

· Coordinate cross-functional teams and stakeholders to facilitate communication, collaboration, and decision-making throughout the project lifecycle.

5. Cross-Functional Collaboration:

· Work closely with internal stakeholders, including R&D, regulatory affairs, clinical affairs, sales, and marketing teams, to support collaborative efforts and alignment of objectives.

· Foster a culture of teamwork, communication, and accountability to drive collective success across departments.

6. Competitive Analysis:

· Monitor and analyze competitor activities, product launches, and market positioning strategies to identify strengths, weaknesses, and opportunities for differentiation.

· Provide insights and recommendations to the upstream marketing team to enhance competitive positioning and market share.

7. Regulatory Compliance Support:

· Assist in ensuring compliance with regulatory requirements and industry standards throughout the product development process.

8. Continuous Improvement:

· Identify opportunities for process improvement and optimization within the Strategic Growth & Innovation (upstream marketing) function, implementing best practices and innovative approaches to enhance efficiency and effectiveness.

· Stay abreast of industry trends, emerging technologies, and competitive developments to ensure the company remains at the forefront of innovation in the medical device industry.

This role offers an exciting opportunity to contribute to our organization's growth and success by supporting upstream marketing initiatives that drive product innovation and commercialization. The Senior Manager will play a critical role in assisting the upstream marketing team in identifying market opportunities, gathering customer insights, and executing strategic initiatives to bring innovative medical devices to market.

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Responsibilities

Role Requirements

· Bachelor’s degree is required, preferably in a marketing or business discipline.

· Master’s Degree (MBA, MSc) is preferred.

· 3-7 years of relevant experience in the medical device field.

Qualifications

· Upstream marketing experience.

· Project management experience.

· Prior neuromodulation and/or sacroiliac joint fusion experience is a plus.

· Remote position.

· Travel up to 30

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Nevro offers equal employment opportunity, regardless of race, color, creed, religion, national origin, marital or family status, sex, sexual orientation, gender expression (including religious dress and grooming practices), gender (including pregnancy, childbirth or medical condition related to pregnancy or childbirth), physical or mental condition, disability, age or other characteristics protected by laws.

PI239578004

Salary: $150,300.00

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