Medela LLC is seeking a Digital & eCommerce Media Manager
You have very strong experience in allocating media budgets across different media vehicles (retailer.com media like AMS, Google, Meta, TikTok, etc.) to maximize traffic and sales growth.
You know how to win in the consumer space!
You are an expert in developing growth and success measurement plans for AMAZON, Target, Walmart, Google, Meta, and TikTok.
You possess strong analytical ability and are very comfortable talking about and proving the numbers.
What We Offer our Digital & eCommerce Media Manager
Excellent salary and bonus potential
Comprehensive benefits plan, which is affordable to our employees
401K with match
Pension Plan
16-week Paid Parental Leave
Generous PTO package, plus 14 paid holidays
A great place to work!
Key Experience Needed: Digital & eCommerce Media Manager position-
Bachelor Degree or equivalent preferably in marketing, new media, online marketing or e-commerce
Minimum 5-7 years of commercial practice in online marketing communication/media strategy and execution in the B2C sector
Strong knowledge on the operation mode of Amazon and retail media experience
Exceptional Digital Commerce & Marketing expertise
Operative experience with digital commerce marketing
Experience with partnering, leading agencies
Handling of multi-project management
Strong experience in Microsoft Office Suite
Power BI experience is preferred
Must be able to read, understand, and communicate in English
Position Responsibilities- Digital & eCommerce Media Manager
To develop and deploy strategies and plans to deliver sales growth in digital commerce channel.
Embed key digital commerce principles into the Americas Medela organization.
Drive continuous improvement in Digital Commerce media effectiveness.
Identify innovative Digital Commerce strategies or initiatives to drive market beating performance for Medela Americas
Drive a cohesive approach across retailer media support, social/digital channels, organic media to deliver intended support for brand building and sales growth.
Effectively allocate media budget across different media vehicles (retailer.com media like AMS, Google, Meta, TikTok, etc.) to maximize traffic and sales growth.
Influence and co-shape the Ecommerce media strategy from supporting marketing and product initiatives, content, and critical retailer.com initiatives.
Drive Digital Commerce capability for Sales/Marketing organization and establish/share best practices for Americas including:
Priority focus on Amazon, Google, Meta, TikTok, Target, Walmart.
Develop a 2-3 year ambition for digital commerce channels, setting priorities and reviewing sufficiency of initiatives to achieve goals
Identify opportunities and gaps in portfolio for digital commerce and develop initiatives to act on them.
Own agency relationship and develop growth and success measurement plan for AMAZON, Target, Walmart, Google, Meta, and TikTok
This is not a job description. More details will be provided regarding the functions of this position.
As an EEO/Affirmative Action Employer, all qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, citizenship, sex, protected veteran status, age, physical or mental disability, medical condition, HIV/AIDs status, marital status, domestic partner status, sexual orientation, gender identity (transgender status), weight, height or any other characteristic protected by federal, state, or local law or ordinance.
