Posted in Other 17 days ago.
Location: Lawrence, Kansas
Position OverviewThe Social Media Student Coordinator is a key member of the Admissions' marketing team and manages projects to market the KU Office of Admissions. The coordinator is responsible for planning and implementing strategic digital marketing activities, such as monitoring Admissions' social media presence. The coordinator's focus will be to generate high-quality and diverse leads, drive event registrations, engage prospective students, and increase the online following of Admissions' content.
Job DescriptionSocial Media (70%)
* Plans and implements digital marketing content strategy across social media channels
* Develops and maintains the digital marketing content calendar, designing and writing content, based on marketing goals and messages
* Creates new social media campaigns coordinating efforts across distribution channels
* Enhances content by developing photography and video assets
* Works with current students to garner student-generated content and social posts
Event Promotion (20%)
* Collaborates across Admissions to coordinate promotional activities for recruiting events
* Plans, Implements, and Optimizes event promotion strategy and presenting recommendations
* Posts, edits, and adds captions to recorded events
* Designs and creates materials for events using a suite of creative software
Analytics Reports (10%)
The University of Kansas
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The University of Kansas
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The University of Kansas
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