Develon is looking for a Marketing Specialist to join our dynamic and growing team in Suwanee, GA.
Who We Are
Develon, headquartered in Suwanee, Georgia, markets the Develon brand of products which includes crawler excavators, wheel excavators, mini excavators, wheel loaders, articulated dump trucks, material handlers, log loaders, and attachments. With more than 160 equipment dealer locations in North America, Develon is known for its unmatched dedication to service, customer uptime, and durable, reliable products. We are working to achieve a ‘Global Leader in Infrastructure Solutions' by improving products, technology, and business.
We are proud of our products, people, cultural diversity, and professionalism within a national and global framework! Powered by innovation!
The Marketing Specialist specializes in event management, internal/external communications, and dealer support. For the Heavy Equipment business unit, responsibilities are planning and execution of trade shows, corporate events, email campaigns and communication, digital marketing projects, and other related activities. This position will work closely with the marketing, sales, and product team to advance company initiatives through digital marketing and events, including Tier 1 trade shows (ConExpo, World of Concrete, ARA), and Tier 2 trade shows (Regional); dealer events, including dealer meetings and corp. events. This position will be responsible for all activities associated with these events, from planning to execution and measurement. Serve as an internal expert for events, and internal and external communication.
Dealer Meetings
Lead site, vendor, and audience selection for major events, source components of events, develop staffing, budget plans, and ensure effective execution
Manage agencies to maximize financial and creative advertising
Trade Show Management & Events
Handle coordination of industry tradeshow registration including booth space procurement, insurance, rental equipment, print ads, shipping materials and handouts/gifts.
Lead project management and coordination of key dates
Research and prepare marketing tools to develop our dealers marketing activity at regional shows
Coordinate all logistics related to trade shows and events
Assist with event marketing and periodically attend events
Plan, coordinate and execute regional dealer meetings and other corp events and conferences
ConExpo (every 3 years-2023 next event)
Lead successful execution of exhibit and marketing strategy at ConExpo
Lead collaboration of marketing, e-marketing, social media, advertising and PR activities
Oversee execution of design, contract, and supervise build of booth elements
Create and manage trade show budget and vendors
Budget Management & Agency Collaboration
Successful planning and management of trade show budgets
Manage the relationship and exhibit programs with current and future vendors
Maintain collaborative and professional vendor/agency/partner relations
Communication, Dealer Relations & Support
Marketing Cloud email campaign management
Weekly dealer and staff emails (marketing, sales, announcements)
Source information, develop communication plan, build and compose emails, and deploy
Dealer Co-op management, invoicing, and budget support
Curate and maintain strong dealer relations with quick reactiveness/responsiveness
Digital Marketing
Assist with planning and Coordination of digital campaigns
Coordinate with agency overall content calendar
Administration
Manage all marketing-related administrative works such as Brand policing, etc.
Manage contact forms and integrate with Salesforce as needed
Assist with CRM database management
Merchandise
Lead the agency to manage merchandise development and program administration
Ensure DEVELON store is equipped with necessary merch, watch and implement new trends, negotiate prices
Liaison between dealer and vendor, support as needed
What We Offer
Competitive Compensation and Benefits Program
Health, Dental, and Vision
Generous Company 401(k) Match
Free Telehealth Benefits
Voluntary Supplemental Programs
Career and Skill Development Support
Make a direct impact on the success of the organization
What You'll Need to be Successful
Bachelor's Degree in Marketing, Communications or Business Administration required
5-7 years of experience in marketing and events management/communication
Travel:10 - 24 %
Experience with Marketing Cloud or other Email Marketing tools
Experience with Salesforce
Working knowledge of Content Management Systems, MS Excel, MS Word, MS Outlook, MS PowerPoint
Some knowledge of Adobe CS, HTML, CSS, Canto DAM
Demonstrated exceptional event management and execution skills
Demonstrated strong project management experience
Highly organized and able to manage multiple, simultaneous projects
Ability to interact with and influence internal and external colleagues
Demonstrates persistence and overcomes obstacles
Ability to determine the best possible solution and communicate with others
Capable of self-direction
HD Hyundai Infracore North America, LLC. is committed to a diverse workforce and is an Equal Opportunity and Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to sex, age, race, color, religion, creed, citizenship status, national origin, disability, marital status, sexual orientation, gender identity, protected veteran status, or any other status or characteristic protected by law. Individuals with disabilities who require a reasonable accommodation in the application process or who need assistance accessing the information on this website should call 404-354-4094. The Company's hiring location is Suwanee in GA.