Digital Commerce (DCom) is set to represent 35%+ of all CPG sales in the not-too-distant future. Mars Wrigley has an ambition to more than double its DCom sales over the coming years. Perfect Product Detail Pages that fuel the algorithm, tell the brand story, and drive clicks and conversion are a key component of driving this growth. As the Digital Merchandiser Team Lead, you will lead a team of 7 Digital Merchandisers to create and execute content and strategies that will live across 40+ retailer's product detail pages. Some of your key responsibilities will be developing A+ content, driving syndicated ratings and reviews, managing key agency partnerships and identifying new ones, leading test and learns, and fostering and developing top talent. You will be a key driver of the Perfect Digital Store Program and will work in close partnership with Account teams, Brand Marketing, Omnichannel Marketing Group, Category, the Hive and Global.
What are we looking for?
University Degree
MBA Preferred
5-7 years of experience in FMCG/CPG, with specialization in digital commerce & content.
Preferred Prior Line Manager Experience
3+ years of experience in a digital commerce (e.g., content management, planning, optimization, etc.).
Experience with online content strategy, creation, management, SEO, and digital shelf optimization
Customer facing experience and extensive knowledge of Amazon, Online Demand Delivery Customers, and top Omnichannel retailers such as Walmart, Sam's Club, Target and Kroger
Knowledge of and experience with various digital marketing technologies, web platforms and usergenerated content tools to deliver an exceptional online consumer experience (i.e. Salsify, Syndigo, Brandbank, BazaarVoice, etc)
Experience working in cross-functional teams and managing multiple timelines, workflows, and stakeholders from project start to finish.
Experience building out strategy, processes, playbooks, and tools to support execution.
Experience working in a large, matrixed organization with complex stakeholder groups.
Experience leading communities of learning and sharing.
What will be your key responsibilities?
Lead 7 Person Digital Merchandiser Team to deliver best in class merchandising solutions across 40+ omnichannel, pure play and ODD retailers. Build best in class Digital Merchandising team culture and position team as a desired team to be on within the MW organization.
Define long term vision for digital merchandising, and devise strategies to build and develop capabilities in the short term
Turbocharge digital Test and Learns in content creation, syndication, AI, 3D Images, Mobile Hero Image, content effectiveness, etc. in partnership with other key stakeholders (Marketing, Hive, Sales, etc)
Lead content planning and approvals for total Mars Wrigley portfolio (everyday, seasonal, innovation, packaging changes, etc) and partner with brands, customer teams, and the Hive to create best in class images for retailer websites and align planning timelines.
Develop comprehensive cross-retailer plan and execute flawlessly to drive five-star ratings and reviews, leveraging syndicated or retailer-specific tools to increase reviews effectively and efficiently.
Key member and thought partner of DCOM Strategy Planning & Capabilities Leadership Team
Partner with Perfect Digital Store lead to drive action vs. PDS program, usage of tools, accuracy of data, and evolution of program and partner with ODDA to continue enhance analytics
Lead & partner on various agency & vendor partners such as Salsify, BazaarVoice and Syndigo and identify new agency partners to fuel test & learns
Maintain an active awareness of industry trends, competitor content, and best practices to evolve MW merchandising strategy to ensure we are at the forefront or fast followers of content and digital merchandising.
Build strong relationships with key stakeholders (i.e., Social, Omnichannel Marketing Group, Brand, Hive, and Global) to foster the sharing and leveraging of digital assets to support comprehensive, omni-channel, 360 degree campaigns.
What can you expect from Mars?
Work with over 130,000 diverse and talented Associates, all guided by the Five Principles.
Join a purpose driven company, where we're striving to build the world we want tomorrow, today.
Best-in-class learning and development support from day one, including access to our in-house Mars University.
An industry competitive salary and benefits package, including company bonus.
Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.
