Posted in Other 30+ days ago.
Location: Greenville, North Carolina
Job Title
Parts Marketing Analyst, Aftersales
Job Family
Job Description
Put a LIFT in Your Career! Hyster-Yale Group, Inc. (HYG), a world-class manufacturer of industrial lift trucks, has an outstanding opportunity for an exceptional and talented Parts Marketing Analyst, Aftersales located in Greenville, NC. HYG designs, engineers, manufactures, sells and services a comprehensive line of lift trucks and aftermarket parts marketed globally under the Hyster and Yale brand names. We are one of the global leaders in the Material Handling industry and have been building relationships and partnering with our customers, suppliers, dealers and employees for over 90 years.
The Parts Marketing Analyst's Primary Purpose will be to:
This position is responsible for providing the necessary marketing and sales support for the growth, conversion, or retention of HYG's ergonomics and safety brand parts and UNISOURCE business via traditional dealer sales channels as well as developing digital sales channels. This will include driving execution of product marketing strategies in form of campaign development. This individual will work closely with Aftersales Communications and eCommerce team to develop both wholesale and retail facing campaign assets and consult on selection of communications channel of these assets. A large portion of this individual's time will be to provide customer and sales support for HYG Aftersales Commercial Support team and Dealer network. This individual will support product line (portfolio) financials health by driving at determined sales and margin goals and to utilize analytics to support understanding of competitive market space, price position, and product portfolio health.
The Successful Parts Marketing Analyst Will Provide the Following Key Accountabilities:
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