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Account Executive at GBH

Posted in Management 30+ days ago.

Type: Full-Time
Location: Springfield, Massachusetts





Job Description:

NEPM enriches people's lives through programs and services that educate, inspire, and entertain, fostering citizenship and culture, the joy of learning, and the power of diverse perspectives.

New England Public Media is a community-supported PBS & NPR member station. Our mission is to enrich lives in western Massachusetts with programming that nurtures community, civility, and curiosity.

DEPARTMENT OVERVIEW

The Corporate Sponsorship department's primary role is to secure corporate funding for NEPM’s local media operations by raising awareness in the marketplace for public media (television, radio, events, web and print) as a marketing solution for local, regional and national businesses and organizations.

JOB OVERVIEW

The Account Executive is responsible for securing corporate sponsorship revenue through the generation of program underwriting, digital advertising, and event sponsorship. This position is responsible for cultivating new accounts and continued growth of renewed business.

RESPONSIBILITIES


  • Working with Sales Manager servicing existing clients and cultivating new businesses through in-person presentations, cold-calling, networking and prospecting in the business community, and following up on call-in leads


  • Service assigned clients by negotiating contract terms and organizing all elements of account relationships associated with timely billing, account reporting, copy and spot creation


  • Facilitate spots by working in collaboration with the On-Air Promotion Director and completing necessary paperwork.  Review and approve pre-produced credits


  • Present and enforce consistent NEPM/NPR/PBS & FCC standards for underwriting credits


  • Coordinate advertising sales for NEPM.org and coordinate production of ads with clients


  • Communicate and behave in a way that is free from discrimination, intolerance or harassment when interacting with co-workers, colleagues and clients


  • Stay informed on station activities and cooperate with all departments


  • Participate in station Events and other community events and/or activities as assigned


SKILL SET


  • Excellent communication skills, both oral and written required


  • Familiar with NEPM’s programming schedule


  • Knowledge of, and interest, in public media


  • Strong working habits and be able to function in a multi-task environment


  • Self-starter and be able to work independently and as a team player dependent


  • Computer literate


  • Detail Oriented


  • Valid driver’s license and access to transportation required


EDUCATION AND EXPERIENCE

Bachelor's Degree or equivalent work experience required. Sales or fundraising background with 2-5 years demonstrated successful results required.

JOB SPECIFICS

This is a staff position.

Hybrid position.

LOCATION

Springfield, MA

#LI-AMZ

NEPM is an equal opportunity employer. The community and audience we serve are diverse, and we wish to foster that diversity in our workplace. Toward that end, NEPM does not discriminate against individuals in hiring, employment, or promotion based on race, religion, color, sex/gender, gender identity and gender expression, age, marital status, national origin, sexual orientation, citizenship, disability, veteran or military status, political belief, pregnancy, genetic information, or any other characteristic protected by law. 

Application Process Assistance

NEPM will reasonably accommodate applicants with disabilities who need adjustments to participate in the application or interview process. To initiate an accommodation request, contact the Human Resource department by sending an email to human_resources@wgbh.org or by calling 617-300-2000.





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