As the Product Marketing Manager, you will be responsible for managing the UNIFI product portfolio, with a focus on driving revenue growth of Premium Value Added products. Working cross-functionally, in this role you will actively identify target segments and customers, develop positioning statements, consumer and customer messaging, and work with marketing to plan commercialization plans. This position reports to the Director of Marketing & Communications and will work closely with others in the Marketing Department, Brand and Direct Sales, and the Global Innovation Team.
How will you play an integral role?
Develop product specific plans to generate awareness, demand and brand preference for premium value added products while maintaining the brand architecture.
Effectively navigate between technical and commercial conversations, bridging technical information with compelling customer and consumer value propositions and benefits.
Develop a working knowledge of industries UNIFI serves to inform all aspects of product positioning.
Effectively incorporate primary and secondary market research into product strategy, communication and commercialization plans. Manage collection of and utilize primary and secondary research to identify optimal opportunities for product diversification and differentiation.
Develop a deep understanding of the fiber market, focusing on current and emerging value added technologies.
Work cross functionally and with external agency partners on commercialization plans, including development of hangtags, sales materials, sales training and marketing plans.
Work with Brand and Direct Sales to create compelling, persuasive sales presentations addressing customer category specific needs.
Engage with external agencies to support strategic alignment, impactful creative, and on-time and on-budget execution.
Work with internal design team to create sales collateral, web content, segmented email campaigns, print advertising and other demand generating activities.
Work with technical teams to identify desired product claims and conduct substantiation testing.
Act as a product champion across the organization, with and ability to activate required cross-functional teams to meet short and long-term objectives.
Present product commercialization plans, value propositions, messaging, and content to key internal stakeholders, including Senior Management.
Manage the planning and logistics for all tradeshows. Coordinate pre and post event activities and manage project plans for each tradeshow.
Manage global trademark licensing due diligence process through coordination with legal department and outside counsel.
What is essential for success?
Strategic Thinker - Ability to develop innovative and creative strategies to promote Unifi's brands
Communication - Excellent interpersonal skills and strong listener, ability to communicate with all levels internal and external
Analytical Thinker - Analytical mindset, creative problem-solving with sound judgment and problem-solving skills
Collaboration - Effective team player and leader with high energy level, relationship builder, and positive mindset
Results-driven - Self-starter with a high level of initiative, self-motivation, and ability to juggle multiple projects
Detail-Oriented - Strong organization, detail-oriented, and accuracy
Are you qualified for the position?
Bachelor's degree required with preferred major in Business, Marketing, or Textiles
5+ years of experience in product management and/or product marketing experience required, preferably with exposure to both B2B and B2C marketing
Excellent written/verbal communication and presentation skills
Proficient in Microsoft Office
Ability to achieve a thorough knowledge of all Unifi product lines as well as monitor competitive product lines, pricing, and market activity
Willingness to travel up to 25% (Domestic)
Have we mentioned our impressive benefits?
Flexible work options
Competitive salary
Comprehensive benefits
Employee stock purchase program
Free on-site health clinics
Tuition reimbursement
401(k) with generous match
And more!
Partner with Unifi Manufacturing and be a part of our extraordinary team!
The innovation that drives our company makes a difference in the world. That’s why we look for self-starters who believe they can make a difference for our company. We look for amazing skills, diverse perspectives, an inventive spirit, and a never-say-die attitude. Whether our people make their impact on the front lines with customers, in the manufacturing plant, in distribution, product development, marketing, or business management, we’re all here to help our partners win in the marketplace. That’s how we succeed!
Unifi Manufacturing, Inc. participates in E-Verify. E-Verify® is a registered trademark of the U.S. Department of Homeland Security. All applicants are subject to a criminal background check, work history review, and drug screening. No immigration sponsorship is available for this role.
Unifi Manufacturing, Inc. is an Equal Opportunity Employer
Unifi Manufacturing, Inc. participates in E-Verify. E-Verify® is a registered trademark of the U.S. Department of Homeland Security. All applicants are subject to a criminal background check, work history review, and drug screening. No immigration sponsorship is available for this role.