What if the work you did every day could impact the lives of people you know? Or all of humanity?

At Illumina, we are expanding access to genomic technology to realize health equity for billions of people around the world. Our efforts enable life-changing discoveries that are transforming human health through the early detection and diagnosis of diseases and new treatment options for patients.

Working at Illumina means being part of something bigger than yourself. Every person, in every role, has the opportunity to make a difference. Surrounded by extraordinary people, inspiring leaders, and world changing projects, you will do more and become more than you ever thought possible.

As part of the Americas Regional Product Marketing Team, this role will be responsible for marketing of Illumina's products with a focus on Benchtop sequencing platforms and single-cell and spatial sequencing methodologies . This individual will work cross functionally to develop and execute on marketing plans with the end goal of driving new placements and system utilization. By developing a deep understanding of customer needs and NGS application landscape, this person will serve as the regional lead for new product introductions and key product updates including leading go to market strategy, sales training, and enablement.

This individual will work closely with their counterparts across Global and Regional Marketing teams to assure alignment with global, regional and segment strategies and cross-functional regional marketing campaigns. Ideal candidates will have industry specific commercial experience, have worked in cross-functional matrixed teams successfully, and have a history of working constructively with a variety of different stakeholders throughout an organization. A good understanding of the NGS market, applications, and customer base is essential for the success of this individual.

Responsibilities

• Develop and execute on Americas Regional Go to Market strategy for Benchtop sequencing platforms and related library prep and informatics workflows.


• Accountable for crafting and executing strategic plans to support product and revenue strategies at regional, market, and/or customer segment level


• Provides input to Product Management on NPI strategy and manages product launch in region


• Gathers understanding of customer needs and develops product-segment intersected go-to-market strategy for benchtop sequencers and the cell and molecular biology segment.


• Collaborate across regional product and segment marketing, program management, and global marketing to execute on region-wide marketing campaigns and strategies.


• Collects market & customer insight through face-to-face engagement. Responsible for reporting of regional market intelligence in the benchtop sequencing space.


• Analyzes regional product launch KPIs and reports VOC and VOF feedback to Regional Management and Product Marketing teams


• Facilitates product-specific training and sales enablement for Sales Specialists, Commercial Sales Teams, and Partners


• Assist in the development of sales enablement tools and support sales teams by providing guidance for product messaging and positioning, objection handling and identifying target customers.


• Work in tandem with global marketing and sales to ensure alignment of strategy, messaging, and tactics


• Partners with internal and external stakeholders to develop marketing content (campaigns, positioning, messaging, etc.)


• Defines product solution (including library prep, automation, sequencing, and informatics) for key NGS methods especially single cell and spatial sequencing methods, in partnership with Global Product Marketing, Market Segment, Commercial, and other stakeholders

Requirements

• Considerable ability to effectively communicate and influence internal and external audiences using both oral and written communication skills


• Proven track-record of working constructively with sales


• Understanding of genomics technologies broadly, and deep understanding of NGS specifically, with a focus on single-cell and spatial sequencing methodologies.


• Experience in and familiarity with the NGS market including customer base, market segments, technologies, products, and applications.


• Experience with cell and molecular biology research is a plus.


• Ability to own both long-term strategy and executional detail


• Excellent interpersonal, verbal, and written communication skills


• Organizational capabilities to drive work proactively


• Previous experience in customer-facing role (sales, support, etc.) is preferred


• 5+ years of experience in marketing, sales, support and/or market development in life sciences, or related industries


• Experience and understanding of genomic technologies and how they can be utilized in the market is required


• Experience working in matrixed or highly cross-functional business settings.


• Demonstrated experience in new product introduction and management of on market products in the life sciences field is a plus

The estimated base salary range for the Sr Product Marketing Manager role based in the United States of America is: $105,600 - $158,400. Should the level or location of the role change during the hiring process, the applicable base pay range may be updated accordingly. Compensation decisions are dependent on several factors including, but not limited to, an individual's qualifications, location where the role is to be performed, internal equity, and alignment with market data. Additionally, all employees are eligible for one of our variable cash programs (bonus or commission) and eligible roles may receive equity as part of the compensation package. We offer a wide range of benefits as innovative as our work, including access to genomics sequencing, family planning, health/dental/vision, retirement benefits, and paid time off.

At Illumina, we strive to foster a diverse and inclusive workplace by cultivating an environment in which everyone contributes to our mission. Built on a strong foundation, Illumina has always been rooted in openness, collaboration, and seeking alternative views and perspectives to propel innovation in genomics. We are proud to confirm a zero-net gap in pay, regardless of gender, ethnicity, or race. We also have several Employee Resource Groups (ERG) that deliver career development experiences, increase cultural awareness, and demonstrate our collective commitment to diversity and inclusion in the communities we live and work. We are proud to be an equal opportunity employer committed to providing employment opportunity regardless of sex, race, creed, color, gender, religion, marital status, domestic partner status, age, national origin or ancestry, physical or mental disability, medical condition, sexual orientation, pregnancy, military or veteran status, citizenship status, and genetic information. If you require accommodation to complete the application or interview process, please contact accommodations@illumina.com. To learn more, visit: https://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf. The position will be posted until a final candidate is selected or the requisition has a sufficient number of qualified applicants.