As Pet Nutrition works to fulfill our responsibility and purpose to Make the World a Better Place for Pets, we strive every day to deliver on pet and parent needs and desires better than the day before. Our superior proposition capability is a key part of enabling us to deliver against that ambition. It is how we measure how our propositions compare to relevant competition, as well as measure how well we are delivering against pet and parent needs and delighting pet and pet parents. This role is responsible for owning and managing that capability.
The Sr. Manager will:
Have strategic agility, ability to structure problems, generate distinctive Insights, find creative solutions, prioritize opportunities, and build effective action plans
Have brand building experience with using both data and Intuition to form winning brand strategies
Drive inspiration, vision and purpose, communicate effectively, and influence
Be results orientated and have the ability to be practical and drive towards action and tangible results, not just the strategic ideas
What are we looking for?
Bachelor's degree or higher preferred
Fluent in English
Experience managing a wide range of stakeholders (including very senior) and collaborating to drive to the right answer without always having direct authority
Experience with generating deep and impactful consumer insights and fluent in key market and consumer insights techniques and experience interpreting consumer data
Experience in a global environment and with emerging markets preferred
Strong process management skills
Strong change management skills
Must be able to be onsite for a hybrid model, 50% of the time and travel 25-35%
What will be your key responsibilities?
Design:
Refine our approach to testing our propositions on both a technical and consumer perception level, ensuring that everything we test ties to consumer needs and desires, we are exhaustive in covering the most key areas, and our approach is manageable to interpret, communicate, and build off of
Define process, tools, and RAPID to interpret results, build action plans, and ensure progress against those plans; confirm market capacity and capability to handle and make recommendations on how to address any issues
Partner with global innovation team on how to best continually incorporate our superior proposition capability into the innovation process
Deployment:
Make trade-off decisions between level of rigor and depth of the process with cost and time associated, striking the most efficient balance
Train key stakeholders in the markets on the capability, why certain decisions were made, and how to use it
Finalize easy to digest and interpret reporting, and explore opportunities to automate
Execution:
Facilitate the testing and insight generation process globally
Serve as the main point of contact for markets as they bring the capability to life in their market, helping them creatively work through any issues and challenges
Work with markets to provide exemplary examples of how to translate the data and insights into specific action plans with value associated
Report out to senior stakeholders (e.g., Petcare and Pet Nutrition global leadership teams) on progress, findings, and proposed next steps
Continuous improvement:
Continuously improve the capability based on market experience.
Evaluate impact of the model, barriers to impact, and opportunities to continually advance; report on those findings
Ensure the capability is sufficiently formalized so that it continues at the same level of quality even as associates who are closest to it inevitably turnover over time
What can you expect from Mars?
Work with over 140,000 diverse and talented Associates, all guided by the Five Principles.
Join a purpose driven company, where we're striving to build the world we want tomorrow, today.
Best-in-class learning and development support from day one, including access to our in-house Mars University.
An industry competitive salary and benefits package, including company bonus.
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Total rewards at Mars includes base pay, competitive benefits, and annual bonus (if position is eligible). The full-time pay range for this role is: USD 133,063.00 - USD 199,594.00
Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.
