Job Description:

As the Director of Marketing Advanced Analytics, you’ll be responsible for the strategy, execution and adoption of marketing analytics, optimization, reporting and high impact insights. You’ll advance marketing analytics to fuel data-driven decisions across media, brand, category marketing and the Best Buy advertising business. In this role, you will blend experience with advanced analytics tools, thought leadership in analytic strategy and a proven ability to work across technology and business teams to design and deliver new solutions. You’ll partner with the Chief Marketing Officer and Marketing Leadership Team, as well as cross-functional partners such as finance, technology and other Advanced analytics teams.

This role is hybrid, which means you will work some days on site at a Best Buy location and some days from home or other non-Best Buy location. The specific work arrangements vary by role and team. The recruiter or hiring manager will provide more details during the hiring process.

What you’ll do

• Develop marketing analytics strategies that advance data and analytics applications


• Manage and evolve a portfolio of marketing effectiveness and optimization capabilities to meet the changing needs of media and advertising partners


• Lead and coach a diverse and high-performing team to expand and advance the role and impact of marketing analytics throughout Best Buy


• Blend strong analytical aptitude with business acumen to understand marketing strategy, objectives and drive data-driven analyses that serve the customer first


• Develop and carryout different types of experiment design, such as A/B and multivariate test, to influence marketing strategies


• Proactively deliver insights to marketing leaders that positively impact the business through increased adoption of data-driven decision making


• Stay up to date on industry best practices and think beyond current knowledge to develop new solutions, applications and strategies


• Develop a strategic vision for the team and participate in budgeting and the annual planning process

Basic qualifications

• Bachelor's degree in statistics, mathematics, economics, engineering, the physical sciences, computer science, marketing/business or similar field with quantitative rigor OR equivalent experience


• 10 years of experience in retail, analytics business or related areas


• 5 years of experience applying analytical techniques to answer business questions or scientific questions


• 6 years of direct or indirect managerial or leadership experience

Preferred qualifications

• Master’s degree in business, statistics, mathematics, economics, engineering, the physical sciences, computer science or similar field with quantitative rigor


• 5 years of experience working with marketing measurement or media optimization used to impact marketing channel strategy


• Demonstrated success collaborating with cross functional business teams


• 5 years of experience leveraging data science and data visualization tools, such as SQL, Tableau/Power BI, SAS, R or Python


• 3 years of influencing and presenting to executives


• High financial acumen with understanding of concepts such as ROI and incrementality

What’s in it for you
We’re committed to helping our people thrive at work and at home. We offer generous benefits that address your total well-being and provide support as you need it, especially key moments in your life.

Our benefits include:
• Competitive pay
• Generous employee discount
• Financial savings and retirement resources
• Support for your physical and mental well-being

About us
As part of the Best Buy team, you’ll help us fulfill our purpose to enrich lives through technology. We bring that to life every day by humanizing and personalizing tech solutions for every stage of life — in our stores, online and in customers’ homes.

Our culture is built on deeply supporting and valuing our amazing employees who make it all possible. We’re committed to being a great place to work, where you can unlock unique career possibilities. Above all, we aim to provide a place where you can bring your full, authentic self to work now and into the future. Tomorrow works here.™

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