Job Description:

JOB DESCRIPTION

StreamLabs, a wholly owned subsidiary of the Chubb Group, offers Internet of Things (IoT) enabled water monitoring, leak detection and water shut-off devices and systems. StreamLabs products, which use patented and proprietary ultrasonic technology, help individuals, families and businesses predict and prevent costly property damage before it occurs. Products are sold through contractors and plumbers in construction, repair, and remodeling, ecommerce sites and insurance companies and agencies.

StreamLabs is at a critical stage in their evolution, with a strong set of products and initial sales in B2C and B2B markets. Senior leadership is focused on driving significant revenue growth, with an emphasis on clearly identifying the 2-3 industry verticals where an investment in business development, sales and marketing is most likely to produce significant revenue quickly.

Job Description

In this paid externship assignment, a student externship team of four (4) students will work with StreamLabs under the guidance of experienced faculty consultants to conduct targeted research, including review of existing customer data, conduct secondary research and interview staff and clients/prospects to identify 2-3 industry verticals and critical leverage points where investment in outbound sales and marketing resources has the greatest probability to accelerate sales quickly. The goal is to recommend a prioritized list of focus areas and initiatives to the company's management.

The student team, which may include both undergraduate and graduate students currently enrolled in the Georgia State University J. Mack Robinson College of Business, will engage in a market assessment utilizing a Marketing framework, including:

• Market Analysis
• Customer Segmentation
• Product Positioning
• Messaging and Communication Channels
• Competitor Analysis
• Performance Metrics
• Team Collaboration

This unique co-curricular program offers students a hands-on opportunity to gain practical, agile, and project-based work experience in a complex business environment.

Primary responsibilities

Market research & analysis

Conduct in-depth market research to identify industry trends, competitive landscapes, and target audience behaviors.

Analyze data and present findings to contribute to the development of informed marketing strategies.

Strategy formulation

Collaborate with cross-functional teams to create comprehensive marketing strategies aligned with organizational goals.

Contribute creative ideas and insights to enhance the effectiveness of marketing campaigns.

Campaign planning (time allowing)

Assist in the creation and execution of marketing campaigns across various channels, including digital media, social platforms, and traditional channels.

Monitor and analyze campaign performance metrics, providing recommendations for optimization.

QUALIFICATIONS

1. Strong

   ABOUT US

   
   

   Chubb is a world leader in insurance. With operations in 54 countries, Chubb provides commercial and personal property and casualty insurance, personal accident and supplemental health insurance, reinsurance, and life insurance to a diverse group of clients. The company is distinguished by its extensive product and service offerings, broad distribution capabilities, exceptional financial strength, underwriting excellence, superior claims handling expertise and local operations globally.

   
   

   At Chubb, we are committed to equal employment opportunity and compliance with all laws and regulations pertaining to it. Our policy is to provide employment, training, compensation, promotion, and other conditions or opportunities of employment, without regard to race, color, religious creed, sex, gender, gender identity, gender expression, sexual orientation, marital status, national origin, ancestry, mental and physical disability, medical condition, genetic information, military and veteran status, age, and pregnancy or any other characteristic protected by law. Performance and qualifications are the only basis upon which we hire, assign, promote, compensate, develop and retain employees. Chubb prohibits all unlawful discrimination, harassment and retaliation against any individual who reports discrimination or harassment.

   
   

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