Posted in General Business 30+ days ago.
Type: Full-Time
Location: Atlanta, Georgia
Equifax is seeking a Manager, Conversion Rate Optimization to join our growing Direct-to-Consumer Marketing Team. This is a great opportunity to join a collaborative team that offers room for growth and a defined career path. The ideal candidate is a data-driven and detail-oriented digital marketer with a strong understanding and hands-on experience with A/B testing, web analytics and the UX conversion strategies & tactics that help drive performance and insights.
What you'll do
You will oversee the tracking, analysis, and optimization of our website in order to drive subscription growth for our direct to consumer product lines. Your primary responsibility will be to identify and capitalize on new growth opportunities by conducting comprehensive analyses of our website's performance, understanding traffic patterns, suggesting necessary changes, and A/B testing them to help improve the metrics that matter. This position requires someone to work onsite in Midtown Atlanta Tuesdays, Wednesdays, and Thursdays.
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