This Product Led Growth Marketer position is an exciting opportunity within a new "AI as a Service" (AIaaS) division of NICE. NICE is the AI leader in CX selling our Enlighten AI solutions through a wide variety of our CX solutions.

Do you want to build something no one else is building? This role will build out a new solution selling our AI through Microservices to developers across the CX landscape.... a completely new market for NICE. It is the best of both worlds: launching a startup backed by a large organization with significant available resources.

Do you want to play a part in building out a new market opportunity for NICE? We are actively seeking a versatile and results-oriented Product-led Growth Marketer to join an "AI as a Service" (AIaaS) division within NICE in a Product Marketing Manager role. The ideal candidate is a self-starter with an in-depth understanding of contact center technology, a demonstrated track record in product marketing, and a passion for driving growth and awareness in an evolving technology landscape.

The successful candidate will support the product-led growth of a new solution centered around selling our AI through microservices to developers across the CX landscape, using a completely new sales motion to enter an entirely new market for NICE. This team represents the best of both worlds within the organization: playing a role in launching a startup, backed by the financial strength and resources of a large organization.

The ideal candidate will play a lead role in end-to-end content development and execution across product marketing, including crafting compelling product presentations and datasheets, generating whitepapers, conducting webinars, and shaping social media messaging.

Who are you? An energetic professional PLG-focused Marketing Manager and a strong collaborator, enthusiastic about turning technology and innovation into stories and delivering value to customers and partners. You have a passion for storytelling and are experienced in creating and delivering high-impact communications to multiple audiences.

Who are we? ElevateAI is a relatively new upstart business unit within NICE that has already achieved significant traction. ElevateAI allows customers to buy award-winning and market leading NICE AI technologies on an as-needed basis, eliminating friction from the customer experience while deploying an entirely consumption-based pricing model. We are using the latest technologies and are working in a collaborative, fast-paced fun environment.

Essential Duties and Responsibilities

• Work closely with Product, Engineering, and Marketing teams to build out roadmaps to drive growth strategies.
  
  
  • Partner with the broader Marketing and Product Management organizations to develop and refine the definition, messaging, and positioning of solutions.
• Conduct thorough market research to identify trends, competitive landscape, and customer needs.
  
  
  • Work with the Product team to infuse roadmap with competitive and market insights, executing creative strategies to bring new products to market, maximizing growth opportunities.
• Drive strategies that create meaningful growth impact by eliminating friction in user journeys, maximizing free accounts and upgrade conversions, and improving customer engagement and retention
• Develop compelling and differentiated product positioning and messaging that resonates with the identified target audience.
  
  
  • Craft clear and concise value propositions that highlight the unique features and benefits of our AI-powered solutions.
• Develop and maintain marketing collateral, including thought leadership pieces, infographics, web content, social media messaging, brochures and datasheets.
  
  
  • Develop and maintain sales support materials and tools, including sales decks, playbooks, product descriptions, and other customer/partner-facing collateral.
• Conduct training sessions to keep the partner ecosystem updated on the latest product features and competitive positioning

• At least three (3) years of product marketing, customer marketing, or growth marketing experience in a SaaS company
• Knowledge of, and deep familiarity with, product-led growth techniques and tactics
• Experience creating marketing collateral
• Strong written and verbal communication skills
• Highly organized and experienced project manager that is passionate about technology
• Self-motivated and enjoys a fast-paced environment
• Knows and understands how businesses work, as well as which strategies and techniques to use to affect both customer experience and bottom-line.
• Education: Bachelor's Degree required