At Elanco (NYCE: ELAN) – it all starts with animals!
As a global leader in animal health, we are dedicated to innovation and delivering products and services to prevent and treat disease in farm animals and pets. We’re driven by our vision of ‘Food and Companionship Enriching Life’ and our approach to sustainability – the Elanco Healthy Purpose™ – to advance the health of animals, people, the planet and our enterprise.
At Elanco, we pride ourselves on fostering a diverse and inclusive work environment. We believe that diversity is the driving force behind innovation, creativity, and overall business success. Here, you’ll be part of a company that values and champions new ways of thinking, work with dynamic individuals, and acquire new skills and experiences that will propel your career to new heights.
Making animals’ lives better makes life better – join our team today!
Elanco is a global animal health company that develops products and knowledge services to prevent and treat disease in food animals and pets in more than 90 countries. With a 64-year heritage, we rigorously innovate to improve the health of animals and benefit our customers, while fostering an inclusive, cause-driven culture for more than 10,000 employees. At Elanco, we’re driven by our vision of food and companionship enriching life – all to advance the health of animals, people and the planet. Learn more at www.elanco.com.
At Elanco, Marketing plays a vital role in driving our growth and helping us realize our mission to enrich our customers’ lives through food and companionship. Our marketers are passionate about what we do every day to build our portfolio of brands. As a team, Marketing is obsessed and generous with insights from the marketplace, and we embrace our role as the bridge between our customers, our stakeholders and our products. We focus on delivering competitive, smart strategies and execution that will enable Elanco to succeed.
The US Beef Marketing Director is a key leader within the US Farm Animal Marketing Team responsible to lead, develop and drive all aspects of Beef business strategy including disease state, category and brand management to achieve business goals. The US Beef Marketing Director has a deep understanding of the market, competition and most important the key insights of our target customers which enables Elanco to achieve our business goals.
This leader is also responsible to contribute to the overall development of our marketing capabilities by leading and developing teams, process and advocating for the marketing efforts. The leader is also a key business partner with the US Beef Business Unit Leader and leadership team.
Business Ownership
Manages P&L for Beef brands
Develops and consolidates Business Plan, ensures delivery of revenue and profit annually
Ownership of product forecast, brand plans, cycle plans, lifecycle management of the Beef portfolio (product, price, placement, promotion)
Identifies R&D and business opportunities aligned with strategic objectives and influences across the organization to ensure optimal execution
Strategy Development & Execution
Develops and executes a strong Beef strategy that leverages customer insights and need ensuring strategic focus for the portfolio is clearly established and that brand positioning, communication and execution align and support sales and profit goals.
Partner with technical, sales and channel leadership to ensure clear alignment to short- and long-term business strategy.
Considers other non-product solutions to enhance the overall species strategy and customer experience.
Initiate and partner to drive product lifecycle evolutions and new product innovation (FA Innovation, R&D, manufacturing, supply, etc.) on behalf of the US Beef Business.
Brand Development
Develop the brand strategy, ensuring clear and effective positioning and overseeing execution of marketing campaigns by working cross functionally
Determines messaging, proof points and evidence for key stakeholders (producers, vets, nutritionists, etc.)
Technical or Scientific Understanding—Understands technical and scientific context and is able to translate complex information into simple brand messages.
Insights and Analytics
Generates insights to inform strategies and business plans
Insights expertise—understands business questions that will drive what research to do and works with business partners to action research or other data collection
Comfortable in reading, interpreting and analyzing research and other reports and translating this data into meaningful insights for customers
Marketing Execution
Brand Strategy Implementation—Leads production and validation of key campaigns and collaborates across the US Beef business to execute.
Ad agency Management- capable of day to day agency management and Marketing Mix (Media planning)
Communicate effectively with the field sales organization to understand needs and optimize implementation of marketing tactics.
At least 20% of time should be directly connected to Elanco customers
Establish a presence and influence with external stakeholders, key influencers, and opinion leaders within the industry.
Managerial/ Cultural
Team Management- Recruiting, hiring, training, coaching, evaluating performance, and defining and assigning responsibilities – leveraging diversity
Talent Development - Leads and develops the marketers by creating an engaging environment by building a strong marketing culture that balances both meeting employee development and strategic business needs.
Education/Experience
Degree level either life science or business qualification. MBA or professional marketing qualification desirable
7+ years marketing experience
Strong knowledge industry (preferably 5+ years of direct involvement with the industry)
Required Skills
Positive attitude and fits well with Elanco Cultural Pillars
Inquisitive. Self-starting. Results oriented.
Able to deal with ambiguity in order to provide directional recommendations and outcomes.
Proven ability to work successfully across levels, functions, demonstrating influence without authority
Demonstrated record of achievement in marketing (strategy, execution, leadership)
Demonstrated ability to coach and develop a team.
Experience of working in marketing teams and strategic marketing skills
Demonstrated ability to manage complex project, set priorities and manage work of a team toward those priorities.
Strong attention to detail, commitment to excellence, and drive to achieve positive results.
Strong business, analytical and presentation skills
Ability to set priorities and manage multiple tasks
Excellent planning and leadership skills
Strong Communication skills: verbal, written, & executive presence
Passion for animal health is essential
Additional Skills/Preferences
Post-secondary education related to marketing
Knowledgeable of marketing capabilities and competencies with a focus on and understanding of the customer
Experience in managing marketing personnel and/or experience in building effective teams
Location
Primary location for this position is in Greenfield, IN at the Elanco Global Headquarters
Elanco Benefits and Perks
We offer a comprehensive benefits package focusing on financial, physical, and mental well-being while encouraging our employees to pursue our purpose! Some highlights include:
Multiple relocation packages
Two week long shut downs (mid-summer and year-end) in the US (in addition to PTO)
8-week parental leave
9 Employee Resource Groups
Annual bonus offering
Flexible work arrangements
Up to 6% 401K matching
Elanco is an EEO/Affirmative Action Employer and does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.
10-20%
Elanco is an EEO/Affirmative Action Employer and does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status
