Identifies market trends, issues and competitive environment and forms strategic plans for product brand or sub-segment within our Restorative Therapies business unit. Leads the effort to initiate new product strategies in the form of supporting existing brands and/or sub-segment and creating new products. Evaluates the needs of product marketing and sales personnel on a global basis and initiates strategies that meet regional and worldwide requirements.
Principal Duties and Responsibilities
Leads the marketing development effort to bring new products from concept through commercialization including market exit
Actively participates in assigned project teams.
Acquires product information through market research and regional input to assure projects meet the needs of the intended markets
Works across multiple internal and external groups such as design, packaging and labeling, regulatory claims, surgical technique generation, advertising, sales force education, etc
Maintains high level of product category knowledge through staying current in published information, regional market contacts, surgeon interaction, and industry educational meetings
Own major brands and/or sub-segment of the portfolio
Responsible for cultivating strategy at the brand and/or sub-segment level
Ensures execution of key strategies for the brand and/ or sub-segment level
Interact closely with Marcom teams to define clear messaging for the brands/sub-segments
Define clinical evidence plan with the clinical strategic lead for the bands and/or sub-segment
Expected Areas of Competence
Uses knowledge of existing products, new developments and market needs to formulate strategic and creative marketing plans
Develops a firm understanding of financial trends and performance in specific brand lines
Prepares forecasts and identifies market shifts and threats
Uses and understands technical medical language to interact with internal and external customers
Translates technical language and discusses it internally in business terms
Assesses brand viability relative to existing products with new product offerings to enhance overall brand offering
Champions the brand through a comprehensive understanding of customer and end-user needs and product positioning relative to the competition
Builds and maintains long-term relationships with high level surgical consultants, key strategic customers and regional sales teams to promote and support Zimmer Biomet brands
Education/Experience Requirements
B.A./B.S., preferably including formal studies in Business or Engineering
Minimum six (6) years of marketing experience required, prior internship/co-op within medical device preferred.
Familiarity with Zimmer Biomet products, procedures, and promotions preferred
Orthopedic experience is preferred.
Experience in both Sales and Commercial Marketing is preferred.
Travel Requirements
Up to 40%
Additional Information
This is not an exhaustive list of duties or functions and might not necessarily comprise all of the essential functions for purposes of the Americans with Disabilities Act.
