Special Instructions to Applicants : All interested applicants must attach a cover letter and a resume in the Supporting Documents section of the application in a PDF format . Please note that the applicant tracking system does not convert attachments in Word format successfully.
Annual Salary Range: $53,440 to $70,000
Position Summary
OpenStax (part of Rice University) is a non-profit textbook publisher, learning software producer, and platform for learning research. Our mission is to provide every student and instructor with free access to high-quality teaching and learning resources that help them succeed in their educational journey. We have created a library of more than 50 free and openly licensed college textbooks that have served millions of students across the globe, resulting in over one billion dollars in savings. We have created additional software and course materials to help students read with more engagement and practice more effectively, incorporating our research team's expertise in cognitive science and machine learning. OpenStax seeks to become an organization that continuously strives to learn, reflect, and make actionable better policies and practices for diversity, equity, and inclusivity at work and in education.
The Digital Communications and Marketing Specialist II oversees the K-12 Marketing Operations for OpenStax. They develop processes that optimize technology and enable effective marketing. This individual manages integrated marketing and lead nurturing campaigns, manages systems integrations and tracking, and ensures we utilize the highest quality data and analytics to inform decision making.
The ideal candidate excels at collaborating with others, analyzing marketing data, and developing and executing effective marketing strategies. They have specialized experience with martech stacks and enjoy the detail and process oriented work of optimizing this technology to meet marketing goals. While they are process oriented, the ideal candidate can be flexible and adjust quickly to changing goals. The ideal candidate is an experienced marketer who is motivated by OpenStax's philanthropic mission.
You will join a team who is driving change at a pivotal phase of our evolution as we deliver high quality educational content, ranging from digital textbooks to engaging courseware, and give educators and learners the support they need in core high school disciplines.
We celebrate diversity of all kinds and we are committed to nurturing an inclusive environment. We seek to hire, develop, and retain talented people from all backgrounds. We are part of a private university, but our team comes from a variety of backgrounds and includes people who attended universities and community colleges, as well as people who did not graduate from college.
This position is a benefits eligible assignment. Remote work is acceptable.
Essential Functions
Recommends, develops and implements the digital communication and brand strategy for a department or unit
Writes, designs, and coordinates the production of digital communication and marketing materials
Develops integrated communications and/or marketing plans to meet objectives
Builds digital community through social media channels, blogs, and the web
Grows and engages user base
Designs and develops graphics and web pages
Manages social listening efforts and report back to management
Provides customer service to constituents across digital channels
Represents organization to constituents, campus, media
Develops content used to engage constituents and grow channels
Curates digital content
Compiles data, analyzes and reports on social media use
Acts as internal advocate for digital community efforts, building support for social initiatives among internal stakeholders and driving digital best practices
Contributes to overall development and refinement of digital community strategy, and innovative social initiatives
Performs all other duties as assigned
Additional Functions
Business Intelligence
Work in collaboration with the business intelligence team which manages the organization's CRM system and technical platforms, along with contractors, vendors, and interns as needed
Proactively review functionality, workflow, and all marketing automation to ensure everything is optimally performing
Ensure high data quality and help colleagues access that data to enable decision making
Marketing
Manage integrated marketing campaigns
Manage lead nurturing campaigns
Develop campaigns, messaging, and creative content for leads in the visitor, prospect, or engaged portions of the customer journey
Track and analyze lead performance, continually making improvements and optimizing customer experiences
Track and report on the entire marketing funnel including volume, velocity, conversion stage-to-stage, and average value measured by number of students served; make sure funnel measures can be analyzed by key dimensions such as institution type, location, and personas.
Research target audiences and develop thoughtful, targeted strategies to engage these audiences and initiate their customer journeys
Lead k12 digital storytelling efforts
Account Based Sales
Support district-based adoption and recruitment efforts
Required Qualifications
Bachelor's degree
May substitute additional related experience, above and beyond what is required, on an equivalent year for year basis in lieu of the education requirement
2 years of experience in digital marketing and communication
May substitute additional related education, above and beyond what is required, on an equivalent year for year basis in lieu of the experience requirement
Strong verbal and written communication skills including copywriting
Familiar with technology, social platforms, current and future trends
Excellent organization and creativity skills
Analytical and problem-solving skills
Ability to take direction and work to meet expected deadlines and schedules
Demonstrated team player
Excellent analytical problem solving skills, and the ability to think strategically and develop structure needed to ensure optimal use of business tools and assets
Excellent problem solving capability
Ability to work collaboratively - internally and externally
Ability to manage and prioritize multiple projects and adapt to a changing, fast-paced environment
Preferred Qualifications
Knowledge and familiarity with CRM systems (Salesforce, Marketo, Hubspot, etc)
Knowledge and familiarity with marketing automation tools (Pardot preferred)
Experience managing lead nurturing campaigns
Knowledge and familiarity of web content management systems
Ability to use Google Analytics to understand user behavior and trends
Knowledge of SEO best practices and experience applying them
Familiarity with web analytics tracking and translating findings to marketing strategy
Understanding of marketing reporting including measuring KPI, lead conversions, etc.
Ability to understand market trends
Up to date understanding of digital marketing
Intermediate skills in Adobe Creative Cloud
Experience with digital storytelling
Desire to learn new things, ability to work independently and to learn quickly with minimal guidance or supervision
Experience working in a nonprofit organization and/or in the education sector
Strong skills in basic project management principles
Rice University is an Equal Opportunity Employer with commitment to diversity at all levels, and considers for employment qualified applicants without regard to race, color, religion, age, sex, sexual orientation, gender identity, national or ethnic origin, genetic information, disability or protected veteran status.
Current Rice University COVID policies, which include vaccination, face mask, testing, gatherings, occupancy limits, and travel policies can be found here: https://coronavirus.rice.edu/policies.
