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Marketing Strategist, remote - Digital Marketing at Manpower Group

Posted in General Business 30+ days ago.

Type: Full-Time
Location: Milwaukee, Wisconsin





Job Description:

***This is a 100% remote/virtual position working from your home office***

The purpose of the Marketing Strategist role is to own marketing, advertising, and branding solutions for a portfolio of Recruitment Process Outsourcing (RPO) client delivery teams. This role is tasked with designing marketing campaigns that drive speed to fill for our clients' job opportunities in a multitude of industries and geographic locations, liaising with other internal resources who create and execute those campaigns, and managing the product to ensure it drives anticipated outcomes.

Making an Impact


  • Develop innovative marketing and advertising solutions
  • Create, develop, and manage recruitment and digital marketing campaigns
  • Manage budget and media spend negotiation
  • Ensure marketing strategies align with overall business strategy
  • Measure the effectiveness of campaign marketing through to results driven by each campaign.

Sharing Expertise

  • Nurture relationships and act as a consultant with internal client delivery teams
  • Collaborate with Copywriters and others to ensure campaigns are as effective as possible at driving desired outcomes
  • Assist with influencing leaders and decision makers at all levels to gain strategic commitment for sustainable direct marketing experiences, resulting in growth opportunities

Gaining Exposure

  • Foster vendor relationships to develop a relationship that allows the vendor to understand our business and our campaign goals, and drive to them

Your Typical Day

  • Analyze sales and marketing key performance indicators
  • Assist in campaign execution

The Recruitment Marketing Team is a one-stop shop for RPO client delivery, aiming to quickly fill our clients' open job opportunities in a multitude of industries and geographic locations. The team creates and executes on innovative sourcing and candidate attraction strategies, manages ad spend for digital and traditional advertising and marketing campaigns, and provides creative lead generation services to fill candidate pipelines. Our team also supports event planning and event marketing for client's hiring events and job fairs.

Types of Tools You May Use:


  • Microsoft Office and collaboration programs
  • Lead generation landing pages and microsite builders
  • Project management platform
  • Self-service ad buying platforms
  • Graphic design tools
  • Video creating and editing tools
  • Event apps
  • SWAG purchasing programs
  • Adobe tools

Qualifications:

Required:


  • 3+ years' experience in marketing, advertising, interactive/digital media, or related discipline
  • 1+ years' experience in direct client communications and account relationship management
  • High School Diploma

Nice to Have:

  • Marketing or advertising agency/full-service agency experience
  • Bachelor's degree in marketing, advertising, communications, interactive/digital media, or related discipline
  • Web analytics / Google Analytics
  • Business to Consumer marketing and advertising experience
  • Recruitment or talent acquisition industry experience
  • SEO
  • Certifications: Google Ads, Meta Blueprint, and related digital marketing/advertising coursework

ManpowerGroup
ManpowerGroup® (NYSE: MAN), the leading global workforce solutions company, helps organizations transform in a fast-changing world of work by sourcing, assessing, developing and managing the talent that enables them to win. We develop innovative solutions for hundreds of thousands of organizations every year, providing them with skilled talent while finding meaningful, sustainable employment for millions of people across a wide range of industries and skills. Our expert family of brands - Manpower, Experis and Talent Solutions - creates substantial value for candidates and clients across more than 75 countries and territories and has done so for over 70 years. We are recognized consistently for our diversity - as a best place to work for Women, Inclusion, Equality and Disability and in 2020 ManpowerGroup was named one of the World's Most Ethical Companies for the eleventh year - all confirming our position as the brand of choice for in-demand talent.

Talent Solutions
Talent Solutions combines our leading global offerings RPO, TAPFIN-MSP and Right Management to provide end-to-end, data-driven capabilities across the talent lifecycle. Leveraging our deep industry expertise and understanding of what talent wants, we help organizations address their complex workforce needs. From talent attraction and acquisition to upskilling, development and retention, we provide seamless delivery, leveraging best in breed technology, and extensive workforce insights across multiple countries at scale. To learn more, visit www.talentsolutions.manpowergroup.com.

Talent Solutions RPO is the global leader in recruitment process outsourcing services for large-scale recruiting and workforce-intensive initiatives.

Organization: Talent Solutions RPO
Minimum Salary: 60,000 - Maximum Salary: 100,000
Incentive (if applicable): 5% Annual Bonus Target
Benefits: ManpowerGroup offers a comprehensive benefits package to include Medical, Dental, Life insurance and Disability for Staff and Consultants, as well as 401K.

ManpowerGroup is an EOE/AA/Vets/Disabled Employer





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