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Marketing Automation Specialist at Mazars USA LLP

Posted in General Business 30+ days ago.

Type: Full-Time
Location: Edison, New Jersey





Job Description:

Job Description:

Mazars in US is an independent member firm of Mazars Group, an international audit, tax and advisory organization with operations in over 90 countries. With roots going back to 1921 in the US, the firm has significant national presence in strategic geographies, providing seamless access to 26,000+ professionals around the world. Our industry specialists deliver tailored services to a wide range of clients across sectors, including individuals, high-growth emerging companies, privately-owned businesses and large enterprises.

Mazars works as a single, integrated team, committed to helping our clients and people succeed by respecting who they are and how they work, adapting our approach accordingly. We take pride in what we do and are committed to playing our part in building the economic foundations of a fair and prosperous world.

Mazars is looking for a Marketing Automation Strategist is responsible for executing marketing programs, emails and email campaigns in Marketo intended to generate leads, pipeline, and revenue growth. This role works collaboratively across the marketing team to help elevate the Mazars brand in the market and drive an impact on revenue.

Professional Responsibilities


  • Perform day-to-day email marketing activities, including email campaign setup, scheduling, testing, tagging, and deployment of single, recurring, triggered and dynamic content-driven campaigns

  • Build, test, monitor, launch and optimize campaigns including email template setup, campaign setup, lead nurture event promotion, A/B testing, scheduling tracking and measuring performance; test email across multiple browsers/devices and identify issues

  • Collaborate with members of the marketing team to manage, create, and deploy campaigns

  • Troubleshoot HTML and revise code where necessary to integrate with internal tools and render properly across multiple email clients, browsers, and mobile devices

  • Set up and schedule deployments in Marketo

  • Conduct quality assurance reviews and other activities to ensure the accuracy and timeliness of deployments

  • Monitor the campaign post-deployment to validate completion

  • Assist with nurture builds and attribution tracking

  • Work with web manager and digital manager on landing page forms, and other campaign projects.

  • Manage project timelines, ensuring that all activities are executed on time

  • Ensure all landing pages, emails and forms adhere to brand guidelines and standards

  • Support integration between Marketo and Microsoft Dynamics

Qualifications




  • 3+ years of hands-on experience in email building/quality assurance using Marketo


  • Marketo Certification strongly preferred

  • Understanding of HTML and CSS

  • Previous experience using Marketo

  • Knowledge of email development best practices

  • Strong verbal and written communications skills

  • Strong attention to detail

  • Ability to work independently, and as part of a large agile team

  • Excellent time management, and organizational skills

  • Ability to organize and prioritize multiple projects and deadlines

  • Experience with Microsoft Dynamics a plus

  • Experience with Monday.com a plus

WHAT WE OFFER:

Competitive base salary and incentive compensation plan

A comprehensive, competitive benefits package that includes medical, dental and life insurance plans, a generous paid days' off (PDO) plan, and a competitive 401k Plan

A dynamic, diverse work experience in a growing global organization

An inclusive, client-centered environment where you can develop new skills, enhance your overall business knowledge and work with world-class professionals

Intensive customized training, including in-house leadership development programs, continuing professional education courses, and both classroom and on-the-job training

Opportunity for International Mobility experiences are also made available

Mazars USA LLP is an equal opportunity/affirmative action employer and maintains a drug-free workplace.





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