Responsible for data and execution components of multiple direct mail and email projects including advertising for promotions, events, gaming, dining, and hotel offers. The role requires fast-paced project management throughout the lifecycle of the campaign, from creation through delivery to the guests.
Set up offer segmentation, query criteria from an existing database, and set up execution rules for various projects.
Manage mailed/e-mailed/DLC campaigns and all associated components
Manage 8-10 projects per production month
Simultaneous responsibility for project tasks in beginning, intermediate and final stages of completion
Ownership of projects including: review, routing, vendor interaction, proofing and all inquiries and notifications
Multi-task and change work directions quickly when needed. Must have the ability to meet deadlines and effectively manage multiple priorities in a demanding work environment.
Complies with all policies, procedures, and gaming regulations
Performs all other related and compatible duties as assigned
PERSONAL QUALITIES
Confident in their intelligence, adaptability and drive to independently learn
Organized with high attention to detail
Passionate about quality performance, with an obvious concern for the way their work and attitude will impact others
Agile enough to learn new systems and develop program expertise and reapply willingly to new processes and methodology
Conscious that effective communication is the single most important tool for this job, and is also the hardest to pull off unless fully focused
Prefers to take an active role in finding solutions
Loves to teach and learn from others, and is committed to making a positive contribution
Inspired by opportunity for growth
REQUIREMENTS
Bachelor's Degree preferred, Marketing or Business-related field preferred
Copywriting and proofreading experience preferred
Working knowledge of Microsoft Outlook, Word and Excel.
Familiarity with database structures, database terminology, database management, and database querying tools preferred
Strong written and verbal communication and ability to effectively communicate with different levels within the organization
Ability to plan, prioritize and organize effectively
Ability to work independently
At Caesars Entertainment, Inc., our Team Members create the extraordinary. We are the largest casino-entertainment company in the U.S. and one of the world's most diversified casino-entertainment providers. Since beginning in Reno, Nevada, in 1937, Caesars Entertainment has grown through the development of new resorts, expansions and acquisitions. Our resorts operate primarily under the Caesars®, Harrah's®, Horseshoe® and Eldorado® brand names. We focus on building loyalty and value with our guests through a combination of impeccable service, operational excellence and technological leadership. The company is committed to its Team Members, suppliers, communities and the environment through its PEOPLE PLANET PLAY framework.
Our Caesars family is driven by our Mission, Vision and Values. We take great pride in living these values - Together We Win, All In On Service and Blaze the Trail - every day. Our mission, "Create the Extraordinary". Our vision, "Create spectacular worlds. That immerse, inspire and connect you. We don't perform magic; we create it with excellence. #WeAreCaesars". If you are ready to create some magic, we invite you to explore our dynamic, yet unique, career opportunities.
