Kforce has a client that is seeking a Marketing/Campaign Analyst in Oakland, CA.
Summary:
The Marketing/Campaign Analyst will support and help drive marketing strategies through direct marketing campaign lists utilizing analytical insights, research, and statistical methods. This position functions both as a consultant and as a high-level data analyst. The Marketing/Campaign Analyst works with clients to develop the right set of questions and/or hypotheses. They will be using the appropriate tools/skills to derive and select/pull the best target population/lists to address customer needs. This individual should be a critical thinker with the ability to quickly learn business processes and understand how to relate data captured to these processes. The Marketing/Campaign Analyst should be self-motivated, detailed, a strong communicator, and a team player.
Major Responsibilities:
Interact with various development/technical teams to better understand the data environment, suggest improvements, and have the ability to convey and educate these items effectively to a broad audience
Project Management capabilities to create and manage campaign/data projects
Campaign design, support, and optimization of marketing and informational campaigns
Effectively execute multiple campaigns across multiple channels
REQUIREMENTS:
Bachelor's degree in related field required
Ability to administer campaign requirements and changes throughout the campaign workflow and set expectations appropriately with business owners and management/business partners
Experience database competence working with one of the following (Oracle, SQL Server, Teradata)
Experience with one of the following (Unica Affinium Campaign, Teradata TRM, Neolane/Adobe Campaign, or other equivalent)
Strong CRM/Campaign Management experience working in a large environment with multiple campaign channels
Solid database marketing experience working with campaign strategies and execution
Strong knowledge of Direct Marketing principles and techniques
Successful experience working with and/or consulting marketing professionals on campaign and data operations and best practices
Excellent communication and presentation skills
Knowledge of SAS and/or a scripting language (Python, Shell, etc.) a plus
Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.
