HealthPlanOne's mission is to help people find the right health insurance at the right price, so they live healthier lives. We are committed to making the shopping process simpler. Our mission has never been more important than it is today.
The Product Owner of consumer-facing digital products will lead innovation to transform how consumers learn and shop in the Medicare segment.
Supervisory Responsibilities:
Direct responsibility for optimization team and UX Designer
Duties/Responsibilities:
Lead idea generation for site products (ClearMatchMedicare.com and Medicare Solutions.com) to address consumer needs and address pain points to increase engagement and conversion
Create clear product visions and roadmaps
Lead an internal cross-functional team of developers, project managers, optimization managers, UX designers, copywriters, and designers to execute to roadmaps
Use research and testing to understand consumer needs
Lead validation processes for new features. Determine which benefit from UX testing, work with team to develop Minimal Viable Product, and build business cases (including financial estimates) that support prioritization and resources required
Manage monitoring of competitive and best-in-class relevant sites. Draw conclusions, disseminate to stakeholders, and recommend innovation from learnings
Oversee optimization team, which sets up A/B and multivariate tests to deliver improvements in engagement and conversion
Deliver reporting and analysis of funnel KPIs to demonstrate progress and identify areas for improvement
Communicate site evolution and new features across the company. Work with communications and training teams to make sure agents understand and embrace direction
Partner closely with digital marketing team to deliver leads and applications
Select and manage external resources to supplement the internal team
Develop product team talent. Work with each team member to create personal learning plans
Performs other related duties as assigned
Required Skills/Abilities:
Bachelor's Degree in related field
8 years of product development and management of online consumer-facing sties, with recent experience managing a site for a B2C ecommerce business
Strong verbal and written communication skills
Ability to create and communicate a product vision and roadmap, sell it to stakeholders, and articulate product features to enable product team to execute successfully
Ability to collaborate and persuade across the organization
Experience in Agile and Design Thinking Principles
Technical fluency - ability to understand, discuss, and challenge architectural concepts, tradeoffs, and approaches with technical team members
Experience with Jira, Wrike, Google Analytics, and Hotjar
Familiarity with state-of-the-art marketing technology, particularly Content Management Systems and Consume Data Platforms
Experience using facts and data to influence decisions and set priorities, constantly improving customer experience to deliver results
Ability to identify root causes from investigative analysis
Preferred Skills/Abilities:
Previous experience managing the selection, on-boarding, integration, and use of state-of-the-art marketing technology
Physical Requirements:
Prolonged periods of sitting at a desk and working on a computer, typically in a cubicle environment (constant noise, fluorescent overhead lighting)
Our centers are consistent with CDC guidelines and align with local government orders pertaining to all Company physical locations in relation to COVID-19.
Equal Employment Opportunity (EEO) is a fundamental principle at HPOne, where employment is based upon personal capabilities and qualifications. HPOne does not discriminate because of actual or perceived sex, sexual orientation or preference, gender identity, gender, transgender, race, color, religion, national origin, creed, citizenship status, ancestry, age, marital status, pregnancy, childbirth or related medical conditions, medical conditions including genetic characteristics, mental or physical disability, military and veteran status, or any other protected characteristic as established by law. HPOne requires the necessary drug testing and background checks as part of our pre-employment practices. If you need assistance or an accommodation due to a disability, please contact us to request accommodation at accommodations@hpone.com
