General Purpose/Scope:
The Director of Marketing will grow and manage all lines of business growth activities for New York territories, ensuring that the financial goals and objectives of the company are met.

Responsibilities include:
Lead assigned marketing team to achieve/exceed the Companys membership growth and retention targets while ensuring compliance with state and federal regulations. Develop and effectively manage the annual budget for assigned market. Direct the day-to-day operations associated with the development and execution of marketing activities and plans for assigned territory that support acquisition and retention business objectives. Develop marketing and event campaigns to increase the Companys competitive position in the marketplace, including media campaigns. Assist his/her team to establish and cultivate relationships with reliable referral resources in the community such as Senior Centers, physicians, Home Care Agencies, etc. Leads a team; responsible for strategic and proactive hiring, performance management, and coaching/mentoring/training to enhance professional development. Manage and direct new business relationships to grow membership within the active counties that Integra Managed Care operates in. Develop, plan, organize and oversee marketing programs, strategies, and outreach initiatives to grow/retain membership. Direct the development and maintenance of new contracts and/or partnerships in the community to achieve membership growth targets in the assigned territory. Identify cultural opportunities regarding potential members; communicate to Senior management regarding prospective growth opportunities. Monitor and track the effectiveness of marketing activities. Adjust marketing strategies to meet changing market and competitive conditions. Create monthly reports for Senior Management regarding marketing metrics and ROI. Support all company initiatives, provide marketing feedback, share best practices, and serve as an information resource for Integra Managed Care. Keep abreast of industry trends, competition, and new opportunities. Ensure team is following the Companys referral source strategy to strengthen relationships with new and existing referral sources. Develop performance standards for direct reports; evaluate performance of individual team members to ensure assigned objectives are met (i.e., referral targets, conversion rate, outreach activities, etc.) Partner with Corporate Compliance to ensure all marketing activities are in compliance with state and federal guidelines. Lead and manage online SEO and marketing campaigns. Create and provide training to team members to ensure regulatory compliance with new business development activities. Participate in community events that improve the Companys competitive position in the marketplace.

Qualifications:
BA/BS degree with a minimum of 5 years of Healthcare Marketing Management experience; MBA preferred 3+ years of Managed care and home health care industry experience with knowledge of Medicare, Medicaid and MLTC New York State Insurance Provider License preferred Ability to travel 90% of time within assigned market area Must have a valid/active drivers license, current automobile insurance and reliable transportation to commute within assigned market area Must be able to work a flexible weekly schedule that may include weekend work as needed

Skills/Abilities:
Proven professional relationships within assigned marketExcellent leadership and analytical skillsAdapt effectively to challenging and everchanging situationsWell-developed skills in prioritizing, organization, decision making, time management, negotiating and verbal/written/presentation communication skillsStrong interpersonal skills resulting in exceptional rapport with stakeholdersEntrepreneurial and competitive spirit Dynamic, results-oriented problem solverMS Office proficiency (Word, PowerPoint, Excel, Outlook)
Covid-19 Vaccination Guidance: The health of our associates and communities is a top priority for Anthem. We require all new candidates to become vaccinated against COVID-19. If you are not vaccinated, your offer will be rescinded unless you provide - and Anthem approves - a valid religious or medical explanation as to why you are not able to get vaccinated that Anthem is able to reasonably accommodate. Anthem will also follow all relevant federal, state and local laws.

Integra is an Equal Opportunity Employer and prohibits discrimination or harassment based on any characteristics protected by the laws or regulations in the locations where we operate.

If this opportunity sounds exciting and challenging to you, please click Apply now!

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