Responsible for implementing marketing communications strategies and initiatives across digital marketing, social media, public relations, content creation and website for Fairmont San Francisco. Responsible for authentically communicating the brand's voice into industry-leading, customer-facing content for social media platforms to increase brand awareness, engagement, followers and support marketing programs and initiatives.
What is in it for you:
Employee benefit card offering discounted rates in Accor worldwide
Learning programs through our Academies
Opportunity to develop your talent and grow within your property and across the world!
Ability to make a difference through our Corporate Social Responsibility activities, like Planet 21
What you will be doing:
Reporting to the Area Director of Marketing and Communications, the Marketing Communications Manager's responsibilitesand essential job functions include but are not limited to the following:
Content
Creation of print and digital materials including guest facing messaging, sales tools and collateral, digital marketing assets and email marketing initiatives. Organize and oversee all brand marketing and digital content, including photo and video shoots.
Brainstorm, develop and execute new ideas and promotional campaign in food & beverage, wedding, events, meetings, rooms and other to garner revenue.
Social Media
In partnership with Director, develop social and digital strategies that drive growth and engagement.
Manage all property social media channels (hotel and food & beverage outlet) creating relevant and engaging content and leading community management initiatives across multiple platforms.
Curate and produce interactive, external-facing content across all digital and social mediums with strong narratives that bring to life the company's brand messaging.
Develop strategic influencer strategy, identifying and coordinating local, regional and national influencer partnerships to amplify social awareness and cultivate strong UGC content program.
Website and Digital
Build, audit, optimize and maintain hotel's brand website and microsite and third party websites (OTA and other) ensuring they are aligned with the hotel's positioning and business objectives.
Manage the hotels email marketing strategy targeting B2B and B2C audiences to drive revenue and develop loyal customers.
Other
Liaise with Director for on-property needs including coordination of media visits and tours, filming opportunities and press events and initiatives.
Analyze, interpret and communicate performance metrics to ensure business objectives are supported.
Maintain media and influencer lists, photo and video libraries and coverage reports.
Your experience and skills include:
Bachelor's Degree in communications, public relations, marketing or related field
Demonstrated experience with Adobe Creative Suite including InDesign, Photoshop, and Illustrator
Demonstrated experience with Microsoft Office
Video filming/editing and graphic design experience
Skilled writer, experienced in writing engaging social content
Excellent knowledge of Facebook Business Manager and paid social media strategies
Hands-on experience with social media software tools and Google Analytics (certification helpful, but not required)
Organized and results-oriented with a strong dedication to accuracy and follow-through
Curious and creative thinker with a solutions-oriented, problem-solver mentality
Ability to plan, manage and execute multiple projects, while communicating with key stakeholders
Motivated self-starter with high integrity, enthusiasm, and a desire to work in a fast-paced environment
Your team and working environment:
Since 1907, Fairmont has served as the San Francisco residence for U.S. presidents, world leaders and entertainment stars. The landmark hotel offers 606 well-appointed guest rooms and suites, three distinctive restaurants, a health club and easy access to the city's most popular attractions. Fairmont San Francisco is located atop Nob Hill at 950 Mason Street.
Fairmont is proud to be an Equal Opportunity Employer. Feel free to visit our website at http://www.fairmont.com/ to find out more about our company.
Visa Requirements:
Must have proof of eligibility to work in the United States. All Candidates must be in possession of identification proving authorization to work in the United States as defined in the Immigration Reform and Control Act of 1986 (IRCA). EOE/M/F/D/V
Vaccination Mandate:
To keep our employees and the general public safe from the threat of COVID-19 and the rise of variants in the community, Fairmont San Francisco has implemented a COVID-19 Vaccination Policy.
Our commitment to Diversity & Inclusion: We are an inclusive company and our ambition is to attract, recruit and promote diverse talent.
Why work for Accor? We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor's limitless possibilities. By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow's hospitality. Discover the life that awaits you at Accor, visit https://careers.accor.com/
Do what you love, care for the world, dare to challenge the status quo! #BELIMITLESS
