JBT Corporation

AN EQUAL OPPORTUNITY EMPLOYER

It is the policy of JBT Corporation to provide equal opportunity for qualified persons and not to discriminate against any applicant for employment because of race, color, religion, national origin, sex, sexual orientation, gender identity, age, disability, veteran status, citizenship, or any other characteristic protected by federal, state or local law at the JBT Corporation location to which this application is submitted. In addition, as a Federal Government contractor, JBT Corporation is an affirmative action employer. If you require accommodation during the application process, please contact the local Human Resources department. EOE-Females/Minorities/Protected Veterans/Individuals with Disabilities

If you have a disability or impairment that prevents you from completing the online application, please seek the assistance of your local employment services agency. JBT maintains active relationships with local employment services agencies, and they have pledged their support in assisting any applicant needing help in applying. To find information on agencies throughout the United States, please go to www.careeronestop.org

You may also call Megan Meagrow at 844-286-4524 if your disability or impairment prevents you from applying online. NOTE: Do not use this number unless you need assistance because of a disability or impairment. The personnel attending this phone line will not be able to give you a status update regarding your application and will not be the individuals making a decision regarding your employment.


Product Marketing Specialist

US-FL-Lakeland

Job ID: 2021-8095
Type: Regular Full-Time
# of Openings: 1
Category: Marketing

JBT Corporation

Overview

JBT Diversified Food & Health is a prime solutions and equipment provider within the fruit and vegetable industry segment From preparation to preservation, conveying and packaging, our comprehensive range of technologies captures the freshness, taste, texture, appearance and nutritional value of fresh and processed fruit and vegetable products, and we have a fantastic opportunity for a Product Marketing Specialist to join our team We’re looking for a team player who can help drive cross-functional execution across marketing and sales

To accelerate our continued growth, we are hiring a marketer to increase the positioning, growth strategy, messaging, and the development of sales enablement tools The ideal candidate for this role can take on a project and make it their own, wear many hats, and adapt to change in a fast-paced environment

RESPONSIBILITIES

• Coordinate with Global Product Marketing Manager to assure adherence to corporate communications and marketing standards


• Partner with the Global Product Marketing Manager in the creation and execution of the product line marketing plans


• Create and maintain a content marketing pipeline, coordinating the creation and distribution of client-facing messages about all facets of the product lines represented


• Campaign creation and management, including design, scheduling, and measurement of a wide range of campaign types focused on specific products, industry segments, and industry hot topics


• Writing, editing, and proofreading marketing, product, training, and other related materials, such as ad copy, newsletter/blog articles, social media posts, internal communications, campaign pieces, surveys, and more


• Organize, maintain, and re-purpose marketing assets like those outlined above


• Develop thought leadership pieces (whitepapers, webinars) to grow market credibility and support pipeline generation


• Partner with marketing and sales to define and execute pipeline generation programs


• Coordination of industry event sponsorship, exhibiting, attendance, and public relations efforts alongside Global Product Marketing Manager


• Perform competitive analysis and develop positioning and value propositions against alternative offeringsAssist in producing and maintaining brochures, PowerPoint presentations, videos, panels, other marketing communications materials, and sales tools related to the Diversified Food & Health product range


• Vendor management, including budget tracking, invoice coordination, and deadlines for content submissions

Minimum Qualifications

• Bachelor’s degree in marketing or communications related field


• Exceptional organizational skills and experience curating a steady volume of content/assets for ease of re-use and reference


• Polished, professional writing skills with ability to learn and refine the company voice


• Strong interpersonal and relationship-building skills a must; ability to gain project buy-in, support, and contribution from a wide range of employees


• Desire to learn and grow as both company and role grows and evolves


• High proficiency in Microsoft Office (Word, Excel, PowerPoint, and Outlook)


• Experience with Salesforce (CRM), Pardot (mass email software), and SurveyMonkey (survey software) or similar tools


• Adobe Creative Suite knowledge a plus but not required

Preferred Qualifications

• Conversant in Spanish, Portuguese or other non-English language


• Experience in citrus, food or beverage industry

*Vaccination status will be verified at hiring

BENEFITS

Intern are eligible for only paid sick leave per company policy

You may also call Susan Cotton at 844-286-4524 if your disability or impairment prevents you from applying online NOTE: Do not use this number unless you need assistance because of a disability or i

Why is JBT a Great Place to Work?

We are a stable organization with strong values: Integrity, Accountability, Relentless Continuous Improvement, Teamwork, and a Passion for our customers

As part of a large global organization, you will have opportunities for learning within your trade and growth beyond your current skillset Multiple locations around the US and around the world provide numerous job opportunities We also offer an educational reimbursement plan for employees who want to advance their formal education

• CUSTOMIZE THIS AREA WITH LOCAL BENEFIT OPTIONS SUCH AS


• We have competitive health and welfare benefits and more!


• Two options of medical coverage through United Healthcare


• Two options of dental coverage through Delta Dental


• Vision coverage through VSP


• Paid holidays


• Paid vacation


• 401(k) retirement plan


• 
  Employee discounts on products and services like event tickets, personal cell phone service, car insurance, and more
  
  
  
  

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