Job Description:

Job Description:

Global Product Content Leader

Collaborate with Innovative 3Mers Around the World

Choosing where to start and grow your career has a major impact on your professional and personal life, so it’s equally important you know that the company that you choose to work at, and its leaders, will support and guide you. With a diversity of people, global locations, technologies and products, 3M is a place where you can collaborate with 96,000 other curious, creative 3Mers.

“For more than 30 years at 3M, I’ve seen firsthand how it’s a place where curious, creative and collaborative people thrive and build a rewarding career. As a leader in this company, my goal is to ensure each 3Mer sees and feels the positive impact we’re making around the world” – Mike Roman, chief executive officer and chairman, 3M

This position provides an opportunity to transition from other private, public, government or military environments to a 3M career.

The Impact You’ll Make in this Role

As a Global Product Content Leader you will have the opportunity to tap into your curiosity and collaborate with some of the most innovative and diverse people around the world. Here, you will make an impact by:

• Contribute and execute the annual product content plan. Position will understand the overall Marketing Plan and determine best strategies to deliver results on time and on budget


• Support NPI launches coordinating with global and area counterparts to ensure assets are delivered in scope and on time


• Lead global portfolio project plan to develop Global Universal Product Content for enhanced, eCommerce focused rich content. Relationship manage global vendor, global counterparts, and internal support teams to review, approve, and scale UPC.


• Collaborate with product marketing, tech service and training teams to develop and execute on content marketing strategies and plans that build on relevant online product content to help drive customers through the decision journey


• Lead complex projects while collaborating with cross functional Teams on key functional areas.


• Manage and create winning product content for both internal and external audiences


• Proactively bring forward ideas for product content creation of digital solutions including identifying where in the customer journey digital solutions best fit


• Drive brand and product engagement across multiple multimedia platforms via relevant, scalable design supporting integrated marketing communications campaigns


• Ability to work within brand standards while executing compelling design (brand expression). Ensures alignment with 3M brand identity


• Work with external vendors (and internal services) on multimedia campaign execution as needed


• Collaborate with the business, training and demand generation marketing operations teams on campaign strategies and marketing tactics to ensure execution aligns with the content plan


• Work with globally based teams to provide direction on content strategy and plan to aide in local execution


• Manage and execute against global budget for content needs.

Your Skills and Expertise 

To set you up for success in this role from day one, 3M requires (at a minimum) the following qualifications:

• Bachelor’s degree or higher (completed and verified prior to start) from an accredited university


• Three (3) combined years of experience in digital marketing or marketing communications, focused on digital


• Technology fluent with good understanding of digital channels and tools (Search experience, UX knowledge, or eCommerce experience will be additional advantage)

Additional qualifications that could help you succeed even further in this role include:

• Experience in the following is preferable:  Windows, Adobe Creative Suite, Adobe Acrobat Professional, Microsoft Office, PowerPoint


• Get it done – accountability. Takes responsibility and ownership for own tasks, decisions, and outcomes. Delivers consistent results and hits deadlines within the scope of own role.


• Win together - collaborating and establishing multi-functional teams across structures dedicated to driving marketing activities.


• Content marketing, marketing automation, customer journey mapping experience


• Content data management experience – Celum Hybris, Adobe, etc.


• Technology fluent with good understanding of digital channels and tools (Search experience, UX knowledge, or eCommerce experience will be additional advantage)


• Experience in the following is preferable:  Windows, Adobe Creative Suite, Adobe Acrobat Professional, Microsoft Office, PowerPoint

Travel: May include up to 10% domestic and global

Relocation Assistance: May be authorized

 

Must be legally authorized to work in country of employment without sponsorship for employment visa status (e.g., H1B status).

 

Supporting Your Well-being 

3M offers many programs to help you live your best life – both physically and financially. To ensure competitive pay and benefits, 3M regularly benchmarks with other companies that are comparable in size and scope. 

 

Resources for You 

For more details on what happens before, during and after the interview process, check out the Insights for Candidates page at 3M.com/careers. 

Learn more about 3M’s creative solutions to the world’s problems at www.3M.com or on Twitter @3M.

Responsibilities of this position include that corporate policies, procedures and security standards are complied with while performing assigned duties.

Our approach to flexibility is called Work Your Way, which puts employees first and drives well-being in ways that enable 3M’s business and performance goals. You have flexibility in where and when work gets done. It all depends on where and when you can do your best work.

Pay & Benefits Overview: https://www.3m.com/3M/en_US/careers-us/working-at-3m/benefits/

3M is an equal opportunity employer.  3M  will not discriminate against any applicant for employment on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or veteran status.

Please note: your application may not be considered if you do not provide your education and work history, either by: 1) uploading a resume, or 2) entering the information into the application fields directly.

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