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Blue Cross Blue Shield of Massachusetts
Blue Cross Blue Shield of Massachusetts is a community-focused, tax-paying, not-for-profit health plan, operating as an independent licensee of the Blue Cross Blue Shield Association. We manage approximately $17 billion in annual health care spending for our customers and employ a diverse workforce of 3,800 associates. The company was founded in 1937 to ensure that working families in Massachusetts could afford the cost of a hospital stay. Today, our mission is the relentless pursuit of quality, affordable health care with an unparalleled consumer experience.
Our Business
Businesses of all sizes and types rely on us to offer high-value medical, dental, life and disability benefits for their employees, matching the right coverage with innovative wellness and care management programs. Our customers include five of the 10 largest employers headquartered in Massachusetts, 24,000 businesses and 79 percent of the state's cities and towns. Consistent with our corporate promise to always put our 2.9 million members first, we are rated among the nation's best health plans for member satisfaction and quality. We take pride in our ability to help our members when they are most in need of security and peace of mind. Whether we are helping members choose a physician, following up after an illness or hospital stay or making sure claims are paid accurately and on time, our associates are constantly focused on providing efficient and empathetic service.
Innovation
Our Alternative Quality Contract was developed in collaboration with clinicians more than a decade ago to reward doctors and hospitals for delivering high-quality, high-value patient care that keeps our members healthy. In 2019, our model's long-term, sustainable success was documented in a landmark New England Journal of Medicine study by Harvard Medical School researchers. Today, more than 80% of Massachusetts doctors and hospitals take part in the model, which has served as a blueprint across the country for plans serving millions of Americans.
At Blue Cross, innovation is a dedicated corporate function with the goal of rapidly identifying and developing new products, services and solutions. Our innovation team's approach is based on the design thinking methodology, which focuses on empathizing with consumer needs and adopting a hands-on, human-centered approach to solving problems. Our innovation team has used design thinking to create new programs that address the opioid crisis, new strategies to help make quality health care affordable, and new initiatives to help ensure that every individual's beliefs, traditions and wishes are respected when seriously ill. Additionally, in 2019 we opened a state-of-the-art innovation center in Boston - Well-B - where we bring together stakeholders from across the health ecosystem to reimagine the future of health care.
Diversity, Equity and Inclusion
Diversity, equity, and inclusion is a core part of BCBSMA's business strategy. We value inclusion, pay equity, and the health and well-being of our workforce, and aim to create a culture where all associates feel they can bring their authentic selves to work. BCBSMA strives to create a more inclusive and culturally competent organization so it can better serve our communities and members across the Commonwealth. We do this through five key pillars: * Career: we are committed to recruiting, respecting, and retaining an inclusive, developed workforce * Commerce: we create and deliver products and services to meet our customers' needs through the lens of diversity * Community: we support external partners to address the health and well-being of our diverse communities * Culture: we continuously strive to achieve an effective and culturally competent organization through an inclusive workforce * Care: we are committed to being a leader in addressing health disparities in our membership and communities
Community
Our approach to corporate citizenship is embodied in our deep commitment to helping all Massachusetts residents lead healthier lives. Every year, through donations, grants and sponsorships, we support the work of hundreds of not-for-profit organizations that are dedicated to healthy living. In 2020, we contributed $10.8 million to 473 organizations, and our employees volunteered more than 56,000 hours in communities throughout Massachusetts. In addition, the Blue Cross Blue Shield of Massachusetts Foundation, an independently governed non-profit organization established in 2001, collaborates with public and private organizations on research and policy initiatives designed to broaden health coverage and reduce barriers to care. Overall, we have a significant economic impact in Massachusetts, with total premium and premium equivalents totaling 17.1 billion in 2020. We are legally classified as a not-for-profit health plan, but we pay substantial local, state, and federal taxes and assessments - in 2020, this number totaled $290 million. Our corporate headquarters are in Boston, and we also have offices in Quincy, Hingham and Worcester. We are online at https://www.bluecrossma.org/#.
The Role
The Senior Vice President (SVP) of Commercial Products and Customer Solutions serves as an executive leader of the Product organization responsible for commercial product innovation, design, launch, and management. This highly visible role reports directly to the Chief Commercial Officer and offers a significant opportunity to deliver compelling, scalable products that will enable the company to create value for our customers and advance our commercial growth. Externally, this role will interface with clients and market participants to inform and drive product requirements and strategy. In addition to leading the strategic direction and execution of product management and product design, this executive role is accountable for growing a team of talented product professionals.
Major Responsibilities:
Create and lead an enterprise strategy to develop, design, and implement the next generation of products that will drive marketplace results and ensure growth and financial success.
As the owner of the enterprise product roadmap and product management function, drive product innovation and execution through cross functional collaboration with other key divisions in the company, including: Finance, Health and Medical Management, Corporate Strategy, Marketing, Digital, Consumer Experience, and Enterprise Technology.
Drive a prioritized roadmap across the business portfolio based on market inputs, inclusive of product design, delivery, and launches.
Manage a complex, balanced, and profitable product portfolio that includes products for B2B and B2C channels, exchange required products, commercial, and consumer-segmented products, wellness programs, care and service programs, and innovative digital and virtual care solutions.
Continuously evaluate the performance of existing BCBSMA health plan products and create, lead, and deploy new and innovative products and performance improvements aligned with our overall organizational strategy.
Partner with Provider Contracting to support and advance our strategies for affordability and innovation in provider network management.
Transform the product operating model using agile principles to bring products and services to market efficiently in a highly competitive marketplace.
Develop commercial market sub-segment, customer experience and market diversity strategies to drive profitable growth across all commercial segments, including individuals, small group, large group, fully insured, self-insured, and flexible funding solutions.
In conjunction with other senior leaders, establish performance goals for the product portfolio and identify metrics for ongoing performance monitoring.
Implement an effective product management governance framework ensuring appropriate planning, coordination, and product effectiveness assessments.
Establish the process for understanding and evaluating products from a market, technical, financial, and commercial perspective, allowing for effective commercialization.
Establish the process for evaluating the efficacy of priority products in the market and in support of our client, geographic, member diversity, and front to back strategy.
Develop a future-state product model by analyzing key market trends, anticipating, and identifying changes needed to keep our products competitive, and ensure that we create new product designs that are aligned with the market.
Work with the Sales and support organizations to ensure that product direction and strategy are communicated effectively and are in line with our customers' needs and expectations.
Lead product segmentation and simplification efforts, including product analysis, sustainability, viability, profitability, migration and sunsetting strategies.
Drive and lead all aspects of strategic product positioning and provide thought leadership on product specific issues.
Act as key leader for the Sales and Marketing team and represent Product on cross-functional, enterprise-wide executive teams and champion collaboration across peers to move work forward to maintain the company's leadership in the marketplace.
Establish an evolving product design function and team: build and scale design as a function within the Product organization; partner with Consumer Experience and Marketing to maintain a consistent brand and voice in the marketplace; and cultivate design thinking grounded in customer research and analytics.
In-depth understanding of the health insurance industry, including all aspects of product development and management and sales and marketing processes and goals to integrate and align product management with business objectives.
Strategic, long-range perspective and planning skills with the ability to integrate short- and long- term activities.
Knowledge of state and federal health care programs, the health care system, health plans, health insurance markets, and health care product development.
Ability to engender trust and confidence and a high sense of integrity and ethics.
Collaborative by nature, articulate in both writing and speech, and able to deliver feedback that inspires rather than intimidates.
Ability to direct, persuade, influence, and lead to achieve desired results.
Excellent people management capabilities, including attracting, retaining, motivating, and supporting a diverse workforce and an ability to develop and maintain effective working relationships at all levels of the organization and with all key constituents.
Experience with agile methodologies to drive organizational change and market results.
Demonstrate a passion for driving change; be creative, open to feedback and new ideas and not be afraid of moving away from the way things have always been done; advocate for, and facilitate the change; remove roadblocks while supporting the team in integrating these new changes.
Demonstrate a commitment to Diversity, Equity and Inclusion and importance to BCBSMA Corporate Strategy.
Relevant Experience:
15+ years of relevant product experience in progressive roles
10+ years in a senior leadership capacity
Experience in healthcare related field required
Experience building and leading high performing product teams
Ability to manage and influence through persuasion, negotiation, and consensus-building
Deep business expertise as it relates to the design and delivery of products
Strong empathy for customers and passion for growth
Experience in orchestrating vendor selection and procurement of large-scale contracts
Key Leadership Competencies:
Strategy: Thinking, Aligning & Innovating - An individual's ability to develop strategy, align others around a strategy, be innovative and approach issues with a strategic mindset.
Execution: Driving & Adapting - An individual's ability to drive execution for results and being adept in executing and adapting in a changing environment.
Leadership: Inspiring & Empowering - An individual's ability to lead a diverse team of senior leaders and to inspire and empower across all levels.
Relationships: Influencing & Building Coalitions - An individual's ability to build relationships, create coalitions to deliver results and to influence others for the best company outcome.
Compensation
The compensation package will reflect the senior leadership role of an innovative and nationally recognized health plan and commensurate with the role and responsibilities of the position.
For More Information
Contact Steven Silva at Steven.Silva@BCBSMA.com
*This role is eligible for the following personas: Mobile and Resident
Minimum Education Requirements:
High school degree or equivalent required
Location
Boston
Time Type
Full time
At Blue Cross Blue Shield of Massachusetts, we believe in wellness and that work/life balance is a key part of associate wellbeing. We provide a flexible hybrid work model in which roles are designated as resident (on site 4-5 days/week), mobile (on site 1-3 days/week), or eworker (on site 0-3 days/month).
Blue Cross Blue Shield of Massachusetts, has a COVID-19 vaccination requirement for building entry. Your offer of employment is dependent upon either being fully vaccinated for COVID-19, or receiving an eworker exemption and/or accommodation based on a disability or sincerely held religious belief, practice, or observance by submitting a request to Human Resources.
