The Channel Marketing Manager manages the channel business, coverage, and relationships through strategic, ongoing support of ScanSource partners and their marketing needs in the channel. Directly responsible for channel partner enablement, strategy and program development and lifecycle management for assigned suppliers.
Essential Job Duties:
Channel Lifecycle Management
Recruit, onboard, and manage the right partners for a changing market and to support go-to-market business transformation.
Help new partners ramp their time to revenue by delivering tailored on-boarding programs.
Drive partner development through business/marketing planning and support.
Collaborates with all stakeholders to leverage best practices and ensure consistency across all channel programs.
Channel Partner Enablement
Deliver an integrated mix of high-impact programs, tools and communications aligned to business goals.
Manage partner communication content, vehicles and cadence to deliver consistent/relevant information to partners.
Develop and manage programmatic channel promotions, benefits and rewards with supplier partners.
Ensure Channel Marketing readiness for their respective product/solutions launches.
Implement MDF/Coop go-to-market programs for all assigned line(s).
Develop and support co-marketing plans with suppliers for ongoing marketing development.
Channel Strategy
Develop and manage the annual plan/budget for supplier go-to-market activity.
Engage supplier services managers to establish and align business objectives for suppliers.
Write, create and execute strategic marketing plans to drive profitable company growth.
Own and report quarterly analytics and metrics for specific activities and programs.
Own and maintain process for tracking and receiving supplier cooperative marketing and marketing development funds.
Maintain competence of supplier strategy, competitive knowledge and our industries.
Maintain appropriate touch points with Customers, Channels, and Suppliers.
Reporting Relationships:
Reports to Director, Channel Marketing
Interfaces with Sales, Solutions, Supplier Management
Interfaces with World-wide Marketing Team and other Business Leadership as required
Requirements:
BA in Marketing, related field of study or equivalent work experience
Proven success in collaborating and building relationships across/with-in teams (including peer-to-peer) to achieve desired results
Strong strategic planning skills
Strong communication and presentation skills
Proven problem solving capability
Preferred:
2 years marketing experience, or in a related field
Physical Requirements:
Ability to sit at a computer terminal for long periods of time.
Ability to be physically in attendance at workstation at designated company office location during normal business hours designated for this position.
Ability to travel 10+% of the time, must be flexible and willing to travel occasionally to support the marketing and/or supplier organization
