Job Description:

eCommerce Digital Marketing Manager

Job Description

Main Purpose of the Role

The eCommerce Digital Marketing Manager will support the delivery of Kimberly-Clark Professional’s transformation projects; specifically related to generating demand for KCP’s products across eCommerce distribution channels. The primary purpose of this position is to recommend, execute and analyze commercial eCommerce programs in order to meet defined revenue and ROI targets. This role will be responsible for developing a comprehensive commercial plan, in conjunction with the channel marketing teams and the transformation project team, for all of KCP’s eCommerce channels and managing the ongoing optimization of budget allocations to ensure the highest return on eCommerce investments.

Business Type: B2B

Direct Reports: None – But team responsibilities

Reports To: Transformation Mission Leader

Travel Requirements: estimated 20-30% travel time

Role Accountabilities:

• Develop, execute and optimize an annual commercial plan across KCP’s eCommerce channels to ensure delivery of defined ROI targets.


• Support channel marketing and transformation teams in developing and executing customer marketing plans for strategic eCommerce distributors.


• Build quarterly test plan to assess new commercial programs and inform ongoing investment optimization.


• Define cost per acquisition targets and lifetime value models; build acquisition and retention programs to achieve the defined benchmarks.


• Set targets and benchmarks prior to commercial program execution and provide post-program analysis to key stakeholders.


• Build and disseminate learnings around eCommerce commercial programs to key stakeholders and develop subsequent action plans based on learnings.


• Work with cross functional teams including sales, channel marketing, marketing communications and digital shelf manager to execute commercial programs with excellence.


• Manage day-to-day A&P budget and develop the business case to secure incremental investments based on historical program performance


• Manage regular cadence of communication on digital marketing campaigns with sales and forecasting teams to ensure sufficient inventory positions


• Build and share best practices in eCommerce programs with marketing, sales, global eCommerce and other relevant teams

Education & Experience

Essential:

• Bachelor Degree, in business-related discipline


• 5-8 years of experience in ecommerce roles with a demonstrated track record of achieving a high level digital shopping experience with strong share gains


• Experience developing and executing commercial marketing plans


• Demonstrated ability in ROI analysis and commercial program optimization


• Working knowledge of digital KPIs


• Budget planning and management experience resolving complex problems and translating to business opportunities


• Experience working with cross-functional groups (e.g., Sales, Marketing Communications, Channel Marketing)


• Strong analytical, interpersonal and project-management skills


• Able to inspire, motivate and lead cross-functional teams to achieve outstanding results


• Demonstrative positive energy to effectively represent KCP internally and externally

Preferred:

• Experience in a B2B environment


• History of working with sales, marketing teams and large customers to drive growth initiatives

Kimberly-Clark and its well-known global brands are an indispensable part of life for people in more than 175 countries. Every day, 1.3 billion people - nearly a quarter of the world's population - trust K-C brands and the solutions they provide to enhance their health, hygiene, and well-being. With brands such as Kleenex, Scott, Huggies, Pull-Ups, Kotex, and Depend, Kimberly-Clark holds No.1 or No. 2 share positions in more than 80 countries. With more than 140 years of history of innovation, we believe in recruiting the best people and empowering them do their best work.  If fresh thinking and a passion to win inspire you, come Unleash Your Power at Kimberly-Clark.   

 

For Kimberly-Clark to grow and prosper, we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that make life better for people all around the world.  We actively seek to build a workforce that reflects the experiences of our consumers.  When you bring your original thinking to Kimberly-Clark, you fuel the continued success of our enterprise. We are a committed equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law. 

The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position. 

 

This position may require a post-offer/pre-hire Physical Abilities Test (PAT) to confirm that individuals are able to perform the essential functions of the job.  

 

K-C requires that an employee have authorization to work in the country in which the role is based.  In the event an applicant does not have current work authorization, K-C will determine, in its sole discretion, whether to sponsor an individual for work authorization.  However, based on immigration requirements, not all roles are suitable for sponsorship. This position is subject to drug and alcohol testing, including pre-employment testing. 

Global VISA and Relocation Specifications:

K-C will support in-country relocation for the chosen candidate for the role, including assistance to obtain proper work authorization. The benefits provided will be per the terms of K-C’s applicable mobility policies. The benefits/policy provided will decided in K-C’s sole discretion.

Primary Location

USA-GA-Atlanta-Roswell

Additional Locations

USA-IL-Chicago-Flexible Location, USA-WA-Seattle-Flexible Location

Worker Type

Employee

Worker Sub-Type

Regular

Time Type

Full time

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