Product Marketing Manager (Marine)

Overview

Summary/Objective:

This position provides business line support for planning product plans and direction, channel support, and sales support. The Product Manager interacts with sales, product development, marketing and customer service to ensure that marketing programming and direction accurately reflects benefits and features from every user perspective and persona. This position will have direct reports and will report to the Director - Product.

Duties and Responsibilities:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The duties and responsibilities of this position will consist of, but are not limited to, the following:

Develop product plans that drive share and/or revenue growth
• Track customer care, dashboard, metrics, consumer feedback, customer satisfaction to measure performance and employment of existing and new functionalities and features


• Collaborate with senior managers to define the product roadmap by developing market-specific problem statements, using business cases, scenarios, sharing recommendations and results


• Complete competitive analysis and providing insights to Manager


• Support channel partners with sales collateral, best practices, and training


• Collaborate cross functionally on competitor pricing, market development, item analytics, selling and field solutions


• Be "the face" of Aftermarket Marine Product Lines at Selected Trade Shows and internally.


• Approves press releases, marketing bulletins, & new product launches


• Communicate and train Salespeople, Customer Service, Tech Services and other departments on product lines


• Collaborate with Quality and Testing teams and provide priority direction


• Conduct ongoing product life cycle reviews and works with team on product rationalization


• Determine product pricing based on market research, product costs and anticipated demand


• Manage a product team and provides coaching, direction and leads by example


• Perform other duties as assigned

Working Conditions:

• Primarily working indoors, office environment.


• May sit for several hours at a time.


• Prolonged exposure to computer screens.


• Repetitive use of hands to operate computers, printers, and copiers.

Qualifications:

• 
  Work Experience: 5 years of marketing or merchandising experience, knowledgeable in RV and Marine industries a plus.


• 
  Education: Bachelor's Degree in business, marketing or related field

• 
  Computer Skills: Proficient in Microsoft Office (Word, Excel, Outlook and PowerPoint)

• 
  Organization Skills: Excellent organizational, ability to multi-task and shift priorities as needed


• 
  Cross-functional Skills: Ability to communicate and collaborate across all functional areas


• 
  Communication Skills: Strong presentation and communication skills, both verbal and written; ability to communicate and collaborate within a high functioning team; professional & pleasant demeanor; demonstrated commitment to building strong business relationships with customer; ability to effectively communicate with senior leaders internally and with customers externally


• 
  Physical, Mental and Visual Skills: Ability to read, write, type and sit for long periods of time up to 8 hours per day; ability to analyze and solve complex problems; possess a high degree of attention to detail; some travel may be required


• 
  Physical Environment: Normal office environment, repetitive motions

Competencies:

• Customer Focus


• Decision Quality


• Developing Talent


• Managerial Courage


• Results, Actions Oriented


• Planning


• Inspiring and Motivating Others

Supervisory Responsibility:

N/A

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to talk and hear. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.

Position Type/Expected Hours of Work:

This is a full-time salary position, and hours/days of work are dictated your reporting manager.

Travel:

Travel will be moderate and would be primarily local during the business day.

Travel will be 25% of the role.

Preferred Education and Experience:

• Marine industry experience


• MBA or Masters Degree preferred

Additional Eligibility Qualifications:

Work Authorization/Security Clearance:

Must be able to pass EVerify.

AAP/EEO Statement:
LCI provides equal employment opportunity to all Team Members and applicants, without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, citizenship status, disability, veteran status, genetic information, or any other legally protected category.

Other Duties:
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the Team Member for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Pay Group : AAP/EEO Statement

LCI provides equal employment opportunity to all employees and applicants, without regard to race, color, religion, sex, age, national origin, citizenship status, disability, veteran status, genetic information, or any other legally protected category.