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Regional Lead, Paid Media at International Justice Mission

Posted in General Business 30+ days ago.

Type: Full-Time
Location: Washington, Washington DC





Job Description:

Who We Are

IJM is the global leader in protecting vulnerable people from violence around the world. Our global team of over 1,000 professionals are at work in 25 offices. Together, we are catalyzing a global revolution that will rescue millions, protect half a billion, and make justice unstoppable.

Motivated by God’s call to seek justice for the oppressed, we believe that the way we work is as important as the results we achieve. We are a global community that cares for one another. We value joy and celebration, and we strive to provide professional excellence to all those we serve. 

The Need

After nearly two decades of continued growth and operational success in pioneering the work of protecting people from violence, IJM has become an $80 million organization with 1,000 global employees. As IJM continues this trajectory of growth and scaling of its impact, this Digital Strategy position will develop a cohesive digital marketing strategy that grows a global movement via paid and owned digital channels, including IJM.org. Leading in IJM.org ownership, lead generation strategy, digital platform ownership and exploration, problem solving for digital execution capacity gaps and raising IJM’s mass and thought leadership awareness via digital channels for IJM North America. This position will be highly collaborative with the marketing, data, creative, programs, US and Canada teams to meet and exceed revenue and awareness goals.

The ideal candidate will be driven by high-performing digital campaigns and experiences. You will take pride and joy in working alongside and collaborating with colleagues to fuel the mission and end slavery in our lifetime.

This position is based in the Washington D.C. area and reports to the Regional Director, Marketing.

Responsibilities:


  • Manage and execute on paid digital media strategy in Canada and US

  • Manage the paid media budget

  • Lead program teams through paid media strategy for their projects

  • Work with Digital Marketing Director to develop 3-year paid media and lead generation strategy

  • Document and implement learnings to increase results per campaign

  • Document and distribute paid media policies for division

  • Communicate results and best practices for division regarding paid media

  • Alongside, Business Intelligence and Analytics team, implement and execute reporting and analytics for all paid media campaigns

  • Identify trends and innovate to rapidly increase results

  • Agilely monitor and adjust live campaigns

  • Work with team leads to ensure highest level of content and audience parameters

  • Create and distribute regular performance analysis and reports

Requirements:


  • Bachelor’s degree required;

  • 3+ years of professional digital marketing experience

  • 2+ years of experience working with digital or marketing teams

  • Demonstrated track record of developing and executing successful marketing campaigns with digital and social media components

  • Experience with Google AdWords and other paid media platforms

  • Demonstrated ability to meet demanding deadlines and manage tasks in a fast-paced work environment

  • Demonstrated capability for analysis, making data-driven decisions, and communicating results and recommendations

  • Understanding of metrics, analytics, reporting tools, and A/B testing

  • Experience with proofreading in a quick turnaround time

  • Experience with technical troubleshooting

  • Digital project management experience

  • Technical understanding of how to optimize and integrate web, mobile, social and search media to provide the optimal user experience

Critical Qualities:


  • Mature orthodox Christian faith as defined by the Apostles’ Creed;

  • Winsome;

  • Driven;

  • Tenacious problem solver;

  • Compelling conversationalist and intelligent listener;

  • Exceptionally high level of honesty and integrity;

  • High standard of personal discipline;

  • Sustained positive attitude; and

  • Comfortable relating to an audience of diverse people and personalities.

What does IJM have to offer?
- Comprehensive Medical/Dental/Vision benefits
- Monthly commuter and parking benefits
- Generous 6% retirement contribution
- Paid leave starting at 23 days
- 11 holidays (plus early release the day prior)
- Relocation reimbursement
- Daily, quarterly and annual community spiritual formation
- Robust staff care resources

Upload Resume, Cover Letter & Statement of Faith* in one document.

*What is a statement of faith?
A statement of faith should describe your Christian faith and how you see it as relevant to your involvement with IJM. The statement can either be incorporated into the cover letter or submitted as a separate document and should include, at a minimum, a description of your spiritual disciplines (prayer, study, etc.) and your current fellowship or place of worship.