Job Description:

Global Channel Marketing Campaign Manager

  

Job Description:

   

Hewlett Packard Enterprise (HPE) advances the way people live and work. We bring together curious minds to create breakthrough technology solutions, helping our customers make their mark on the world.

How you’ll make your mark:

Responsible for developing and delivering integrated marketing campaigns to assist Aruba partners to drive new business and grow existing business. Working closely with corporate and regional field marketing teams, determine the campaign strategy, tactical plans, requirements and success factors to ensure adoption and execution of partner led demand generation marketing campaigns worldwide. Develop partner messaging and training for most effective campaign execution. Manage campaign delivery platforms for successful campaign deployment. Determine GTM campaign goals/benchmarks and track/analyze results using closed-loop analysis. Drive continuous improvements to GTM efficiency and effectiveness.

Responsibilities:

• Deliver fully integrated awareness/consideration/preference (ACP) and/or demand generation campaigns for successful partner execution.


• Design innovative partner marketing campaign strategies, success metrics and manage delivery/execution calendar.


• Collaborate cross-functionally to align campaign development with corporate and regional objectives/priorities.


• Develop and secure approval for campaign plans and budgets.


• Manage campaign delivery platform i.e. 3rd party vendors, syndication, social and Aruba partner portal.


• Develop/Own campaign execution tracking with associated metrics/goals/ benchmarks; track/report progress against them.


• Develop closed-loop post analysis for marketing campaigns and identify/execute indicated actions.


• Define and share partner led campaign execution best practices.


• Perform marketing support activities as needed, e.g., budget tracking, PO/accrual management, asset fulfillment.

Education and Experience Required:

• BA or BS in Marketing or related field; MBA preferred.


• 10+ years channel marketing experience.


• Agency, sales and/or channel experience.

Knowledge and Skills:

• Acknowledged mastery of marketing principles, practices, tactics and tools.


• Deep understanding on partner led marketing campaign best practices.


• Knowledgeable on all aspects of channel marketing.


• General understanding of channel campaign delivery platforms.


• Ability to manage creative agencies.


• In-depth understanding of the industry, offering categories and company offerings/ strategy


• Exceptional collaboration skills.


• Strong project and budget management skills.


• Excellent written/oral communications.


• Strong analytical skills.


• Excellent interpersonal skills.


• Ability to manage and influence virtual teams.


• Ability to interface effectively with all levels of management and functional disciplines, both within and outside the company.


• Strong influencing and consensus-building skills.


• Conflict-resolution skills.

#ArubaUS

Join us and make your mark!

Find out more about us and follow us on:

https://www.facebook.com/HPECareers

https://twitter.com/HPE_Careers

HPE is an Equal Employment Opportunity/ Veterans/Disabled/LGBT and Affirmative Action employer. We are committed to diversity and building a team that represents a variety of backgrounds, perspectives, and skills. We do not discriminate and all decisions we make are made on the basis of qualifications, merit, and business need. Our goal is to be one global diverse team that is representative of our customers, in an inclusive environment where we can continue to innovate and grow together.

Job:

Marketing

Job Level:

Expert

    

Hewlett Packard Enterprise is EEO F/M/Protected Veteran/ Individual with Disabilities.

   

HPE will comply with all applicable laws related to the use of arrest and conviction records, including the San Francisco Fair Chance Ordinance and similar laws and will consider for employment qualified applicants with criminal histories.

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