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Manager-Regional Sales at Blue Cross Blue Shield of Michigan

Posted in Management 30+ days ago.

Type: Full-Time
Location: Grand Rapids, Michigan





Job Description:

Plan, organize and provide leadership to business unit(s) responsible for selling and retaining accounts. Responsible for the management of sales and service managers required to meet the membership and service goals of all BCBSM and BCN product lines at a regional level.  Accountable for maintaining positive customer relations and service with enrolled and prospective groups.  



  • Plan, organize and direct activities of an assigned business area including but not limited to planning, training, motivation, staff development and communication. 

  • Develop sales forecasts by analyzing economic forecasts, market trends and related data to increase market penetration at local and regional levels as required. 

  • Plan and organize work activities and direct the formulation of short and long range plans for the sales and service territory to achieve sales and retention goals. 

  • Create, maintain and evaluate sales objectives and productivity to ensure achievement of sales and retention goals and customer satisfaction. 

  • Develop sales and customer relations strategies for specific accounts and coordinate problem resolution to assure that objectives are met and problems are resolved. 

  • Obtain market data and provide management with data related to market activity, attitudes and trends of our competitors and customers. 

  • Prepare and administer the budget for the regional sales areas. 

  • Support sales and retention efforts for jeopardy or sensitive account situations, which may include sales calls to customers, consultants, committees, etc. 

  • Participate in various forms of community relations to support positive corporate and marketing images. 

  • Other duties may be assigned.


" Qualifications"

Education and Experience


  • Bachelor's Degree in Business Administration, Marketing, or related field required.

  • Seven (7) years of concept sales or health care marketing experience.

  • Five (5) years of management experience (e.g., customer, staff, etc.).

  • Excellent analytical, organizational, planning, presentation, problem resolution, sales, verbal and written communication skills.

  • Ability to work effectively in a team environment.

  • Knowledge of marketing and sales concepts within the health care insurance industry.

  • Proficient in current industry standard PC applications and systems.

  • Extensive travel to business locations required.

  • Must meet local and/or national sales and marketing sales competencies as required.

  • Other related skills and/or abilities may be required to perform this job.

Certificates, Licenses, Registrations

The following licenses are required within 90 days of the employee's start date or 90 days from license expiration date.


1. Valid Michigan Accident and Health Insurance License.

2. Valid and unrestricted driver's license is required.


Department Requirements/Preferences: 


  • Business is for Small Group Sales and Service

  • Knowledge of small group market and managing agent structure.

All qualified applicants will receive consideration for employment without regard to, among other grounds, race, color, religion, sex, national origin, sexual orientation, age, gender identity, protected veteran status or status as an individual with a disability.





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