Job Functions (Employees must be able to perform the job functions of this position satisfactorily. The requirements listed below are representative of the duties, knowledge, skills, and/or abilities required. If requested, reasonable accommodations may be made to enable employees with disabilities to perform the essential job functions.)
Support the strategy, planning, and execution of Lands’ End social content, ensuring social calendar is regular, relevant, and engaging.
Partner with copywriters and designers to create social posts for use on Lands’ End social channels including Facebook, Instagram, Pinterest, Twitter, LinkedIn, and TikTok.
Engage with our social followers to build relationships with the community and drive brand affinity.
Support customer service team in ensuring our customer inquiries on social media are responded to in a timely and efficient manner.
Contribute to our weekly, monthly, and ad-hoc social reporting including post performance, social listening, and competitive benchmarking.
Monitor and report on the effectiveness of community and of social media campaigns.
Liaise with internal stakeholders to relay customer feedback insights gained from online conversations within the community.
Work alongside the social media manager to generate new ideas for social content to drive communications.
Skills
A degree in Marketing, Public Relations, English or related field.
Previous experience in social media in the retail industry or previous experience as a community manager or a similar role.
Passionate and articulate with the ability to analyze the implications of online communications and messages.
Able to work in a fast-changing and evolving industry.
