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Paid Marketing Specialist - Digital Markets - Austin, TX

About Gartner Digital Markets: 

Gartner Digital Markets is a business unit within Gartner. Our mission is to help small businesses make the right technology choices and find the tools they need to grow, optimize, and become more effective at what they do. The business is comprised of three top brands-Capterra, Software Advice, and GetApp. For candidates interested in taking their next career step in the technology space, Gartner Digital Markets offers the fast pace and excitement of working for a startup, the stability and resources of a large, established organization, and the opportunity to be on the front lines of innovation in an industry that is always growing and transforming. 

Watch this video to learn about who we are at Gartner Digital Markets!

Learn more about our locations, leadership and teams at https://jobs.gartner.com/digital-markets .

Job Brief:

We are looking for an experienced online advertiser to join our growing team. You'll expand your skill set and take on new challenges across paid search and a variety of other media and projects for the Gartner Digital Markets web properties (Software Advice, Capterra and GetApp).

What You Will Do:

• Lead key initiatives and new projects. Each specialist will coordinate across their team to lead special projects like landing page testing, mobile optimization, ad copy testing, keyword discovery, and more.
  
  


• Build campaigns. Within your first few months you'll be responsible for managing a number of key accounts using Google Ads, Bing Ads, and other advertising platforms.
  
  


• Write & test ad copy. You will work with your team to consistently test new ads to maximize key metrics like CTR, cost-per-conversion, conversion rate and profit.
  
  


• Analyze and optimize. You'll become a master of our in-house reporting systems and analytical tools to manage and improve campaign performance.
  
  

What You Will Need:

• 2+ years of experience managing campaigns across Google Ads, Bing Ads, Facebook, LinkedIn or other top advertising platforms.
  
  


• A bachelor's degree and/or relevant marketing certifications. Exceptions can be made with strong real-world experience.
  
  


• A knack for reporting and Excel. You can analyze large data sets and know all the important Excel functions like sorting, filtering, vlookups, concatenations and pivot tables.
  
  


• Inherent problem-solving skills. You possess the experience, intellect and know-how to analyze, plan, execute and deliver top-notch results.
  
  


• A driven and self-starting personality. You should have a thirst to constantly learn more about digital marketing through reading, continued training and learning from other team members as you grow in this role and with our business.
  
  

Who You Are:

• Action Oriented - Deliver fast, get great results. We embrace the vision, roadmap to success and the action it takes to make it happen
  
  


• Intellectually Curious - Seek to learn, love to teach. We're humble and embrace respectful, radical candor with a mindset of ongoing professional and personal development
  
  


• Collaborative - One team, shared mission. We welcome feedback and understand the value of working together to accomplish more than what is possible individually
  
  

Who We Are:

Fortune World's Most Admired Companies 2016, 2017, 2018, 2019 & 2020

Forbes America's Best Employers 2018, 2019; Best Management Consulting Firms 2017, 2018, 2019, & 2020

Human Rights Campaign Corporate Equality Index Best Places to Work for LBGTQ Equality 2018, 2019, 2020, & 2021

What We Offer:

• Limitless growth and learning opportunities
  
  


• Extensive medical, dental, and vision insurance
  
  


• 20+ PTO days plus holidays and floating holidays in your first year
  
  


• 401k with corporate match, Employee Stock Purchase Plan
  
  


• Tuition reimbursement, charity match, and wellness and fitness allowance programs
  
  


• A collaborative and positive culture - Your team will be as smart and driven as you
  
  


• A chance to make an impact - Your work will contribute directly to our strategy
  
  


• An inclusive and diverse company culture - We work with and celebrate talented employees from every walk of life and offer Employee Resource Groups (Women, Mosaic, Pride, Veterans) to learn from each other's different backgrounds
  
  

Gartner is committed to diversity, inclusion and engagement across all aspects of our business. We foster an environment of exceptional professional development to ensure each of us can reach our full potential. This includes embracing diversity and actively removing barriers to support inclusion, engagement and growth at Gartner. Learn more at  https://jobs.gartner.com/inclusion . 

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Job Requisition ID:54336

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