This position can be based out of RICOH's office in Exton, PA or remotely within Eastern or Central time zone preferred.
The portfolio marketing manager is responsible for developing deep buyer insights that will inform value propositions and messaging in content, campaigns and sales enablement materials, and for evolving a results-driven launch process. He/she must unify different teams, ensuring particularly strong interlock with product development, campaign management, field marketing and marketing operations.
JOB DUTIES AND RESPONSIBILITIES
Research, develop and deploy buyer personas using a deep understanding of target buyer needs, the buying decision process, scenarios and regional variations
Develop offering-level value propositions and narrative messaging elements targeted at segmented buyers to be activated into content, campaigns and the source messaging blueprint
Develop regional sales enablement plans, adapting or creating region-specific sales content and tools and driving the adoption of offerings in the region
Oversee US launch planning and own launch dashboards for new product, solution and services offerings, coordinating and interlocking upstream with global teams and downstream with regional/local teams
Coordinate the launch process within RICOH's US region.
Formulate regional market sizing, segmentation and targeting strategies, rolling up to inform the global approach
Write and socialize plans for portfolio marketing, sales enablement and launch
Serve as the portfolio expert who transfers knowledge about markets and buyers across marketing and sales enablement functions
Leverage competitive comparison guides to use in positioning against similar offerings from other organizations
Develop customer references, testimonials and case studies for external and internal use
Drive offering retention and upsell/cross-sell strategies for RICOH
Conduct win/loss interviews for the region and perform ongoing analysis to determine the level of customer adoption and provide feedback to the offering team
Monitor and report on the performance of portfolio offerings and communicate the results of related sales and portfolio marketing efforts
Collaborate with channel teams where channel plays a key regional go-to-market role
QUALIFICATIONS (Education, Experience and Certifications)
Bachelor's degree required, preferably in marketing, business, engineering or a related fieldStrong business acumen
Creative and innovative
Audience focused (buyers, customers and users)
Empathetic to cultural nuances and field resources
Highly collaborative and able to work across functional teams, matrix organizations and regions
Detail-oriented and well organized
"Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants, including those who may have arrest and conviction records."
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Ricoh is an EEO/Affirmative Action Employer -- Minorities/Women/Protected Veterans/Disabled.