Everbridge is seeking a Marketing Operations Specialist who's passionate about marketing technology, data and analytics, with hands-on experience using a marketing automation platform, to work with our marketing team. In the role, you will be working with our marketing automation platform (Marketo) and CRM (Salesforce) to deploy email campaigns, report on performance, ensure database health and accurate segmentation and troubleshoot issues with lead flow and campaign automation. This position will start off 100% remote, however, candidates located within a commutable distance from our Burlington, MA headquarters will be preferred, for the future - once a safe return to work date is confirmed and "the new normal" begins
What you'll do
Aiding in development and quality assurance of marketing programs developed by the demand generation team within our marketing automation platform (Marketo)
Owning and maintaining the global email calendar and ensuring no conflicts, SLA violations, or overlap between email deployments
Being the point-person to review, test, and deploy all email campaigns
Understanding target audiences and campaign goals to ensure accurate segmentation for outbound communications
Building regular reports around marketing program, email, and landing page performance
Owning all list imports into the marketing database from external marketing campaigns
Assisting in training and support of global teams to ensure adoption, scale and proper use of our marketing technologies
Contributing to enhancements or updates to marketing systems and configuration
What you'll bring:
1-3 years of experience with both Marketo and Salesforce
Very comfortable with large datasets and reporting
Strong analytical and problem-solving skills
Attention to detail and the ability to multitask and prioritize work accordingly
Experience and understanding of B2B marketing tactics and campaigns
Good understanding of marketing analytics and and experience generating reports
Bonus if:
You are a Marketo Certified Expert
Bridger Culture:At Everbridge, we have a mission that matters-to keep people safe and businesses runningduring critical events. Our "Bridgers" join Everbridge to make a positive impacton the world through their work. The core of our company culture is built around making a difference. Our people are dedicated to solving problems during difficult times and challenging situations as our software was built to save lives.We are a rapidly growing organization transforming the field of critical event management and need passionate, committed and determined individuals to help us carry out our mission. Our environment is dynamic, and our culture is constantly evolving and expanding in order to provide the best employee experience.Click hereto learn more about what we do. Passionate about our mission? Want to #BeTheBridge? Apply to be a part of our team today! Bridger Culture: At Everbridge, we have a mission that matters-to keep people safe and businesses runningduring critical events. Our "Bridgers" join Everbridge to make a positive impacton the world through their work. The core of our company culture is built around making a difference. Our people are dedicated to solving problems during difficult times and challenging situations as our software was built to save lives.We are a rapidly growing organization transforming the field of critical event management and need passionate, committed and determined individuals to help us carry out our mission. Our environment is dynamic, and our culture is constantly evolving and expanding in order to provide the best employee experience.Click hereto learn more about what we do. Passionate about our mission? Want to #BeTheBridge? Apply to be a part of our team today!Everbridge is an Equal Opportunity/Affirmative Action Employer. All qualified Applicants will receive consideration for employment without regard to race, creed, color, religion, or sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.
