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Department: Marketing
Reports To: Sr. Director Brand Marketing
Travel Required: 25%-50%
Why Join Community Coffee?
Community Coffee Company is the #1 family-owned and operated retail coffee brand in America. Rooted in family and tradition, yet always looking to the future, you can expect a fast-paced environment that is both challenging and rewarding. Join us and make your passion your profession!
Position Overview
The Sr. Manager of Brand Marketing has direct accountability to product line performance for assigned product portfolio. Reporting to the Sr. Director of Brand Marketing, this role will drive increased financial performance for the Community Coffee branded line of products sold across diverse channels of distribution. In this position, you will contribute to the creation of strategy, perform daily execution of branded activities, lead innovation direction and manage direct report(s) that further execute upon the strategy. Core responsibilities include product life cycle management, competitive war-gaming, pricing strategies and execution, channel strategies and execution, brand/product positioning, innovation mapping and more.
Function Related Activities/Key Responsibilities
Collaborates with Sr. Director of Brand Marketing to assist in developing and executing the following:
Product Line Strategy - Recommend strategies for individual product lines that support the overall Community Coffee Company, LLC corporate strategy
Product Positioning - Recommend competitive positioning for each product by analyzing the competition, target audience, product goals, brand strategy and more.
Develop design direction for new products
Product portfolio management -
Ensure pricing, positioning, claims, packaging, product content is accurate, competitive and being leveraged to gain market share.
Effectively manage financial performance for assigned SKUs
Lead product life-cycle to elevate performing SKUs and eliminate under-performing SKUs in a timely manner
Coordinate functions and activities impacting product across multi-disciplinary teams
Serves as single point of contact within organization for the Community Coffee branded line of products
Works heavily with Integrated Marketing, Trade Marketing, Sales and Operations
Leads strategy for B2B and B2C marketing campaigns to drive product line growth in support of brand strategy
Identify target market segments to position brand and makes timely recommendations
Lead merchandising ideas- identify Upsell/Cross Sell opportunities and execute
Market Research - Identify market research needs and works closely with Insights and Business Intelligence teams
Extensive experience working with Scanner Data Software (IRI or Nielsen)
Responsible for monthly Brand Health reporting and provides frequent performance metric reporting on product line health
Create accurate product line forecasting- develop forecasting for new product launches, new promotions, phase-outs and other activities
Works with Innovation Manager on all New Product Development - Responsible for the Stage Gate Process, Business Case Development, Leading Cross Functional Team on Development, Launch Planning with Integrated Marketing and Post Launch Analysis
Develops Annual Business Plans - Includes forecasting, pricing, competitive analysis, gap analysis and all strategic planning for key brands
Contributes to innovation strategy while leading the direction and execution for new products including:
Stage and gate process
Feasibility assessments
Business cases to introduce new concepts
Coordinates communication across enterprise impacting brand and product portfolio
Attends line trials, first production and works heavily with operations and outside manufacturers for continuous improvement
Responsible for building, developing, and retaining talent necessary to drive a high-
performance team to support the company's short term and long term strategic plans.
Ensures succession planning is in place..
May be required to perform additional job duties.
Position Requirements
Bachelor's Degree (4-year degree) is required in Business, Marketing, Finance or related field. MBA preferred
3+ years CPG experience required
6+ years experience leading strategy with direct P&L accountability required
5 + years actively leading all aspects for a brand and/or business unit required
Experience developing new products and working in a stage gate process required
Working directly with beverage and or food consumer brand(s) is highly desired, but not required.
Extensive experience working with Scanner Data Software (IRI or Nielsen)
Must have excellent proven leadership skills
Must have excellent project management skills with direct experience leading large scale product launches and rebranding projects
Strong financial acumen to evaluate product line P&L performance is required
Must have excellent communication skills with a track record for coordinating complex projects across cross functional teams
Expert knowledge of performance evaluation and change management principles
Proficient in MS Office required
Self-motivated professional able to work in a fast-paced environment
Ability to perform under stress and adapt well when confronted with emergency or escalating situations
Excellent problem-solving abilities and root cause analysis experience
Must have a passion for coffee
What We're Looking For
Ability to work cross-functionally with other departments
Driven individuals who require minimal supervision
Physical Demands/Work Environment
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to do the following:
Regularly required to taste or smell; talk or hear; frequent sit, use hands to finger, handle, or feel objects; occasionally stand, walk and lift and/or move up to 25 pounds.
Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.
Office Environment: Some of the duties of this position will be perform inside an office environment. The noise level in the work environment is usually quiet.
Our Values
Our People We are a high-performance company with emphasis on teamwork and employee care
Our Integrity We have the courage to always do what is right
Our Customers We have a personal commitment to provide exceptional products, services, and solutions
Our Safety We champion safe behaviors for ourselves, our fellow employees, and our community
Our Brand Everything we do has to be as good as our coffee
We offer a competitive salary and benefits package including health, dental, vision, life insurance, 401(k), short- and long-term disability, paid time off, employee assistance program, and educational assistance. Community Coffee and its subsidiary companies will provide equal employment opportunities to all applicants without regard to an applicant's race, color, religion, sex, gender, genetic information, national origin, age, veteran status, disability, or any other status protected by federal or state law. Other details
