Job Description

Do innovation and creating game-changing technology drive you? Do you love working in a fast-paced environment on products that serve a big-picture purpose? Are you passionate about your work and employ an entrepreneurial spirit?

Arc XP ( https://www.arcxp.com/ ) is a state-of-the-art digital experience platform engineered to meet the demands of enterprise brands and media and entertainment companies around the world. An integrated ecosystem of cloud-based tools, Arc helps create and distribute content, drive digital commerce, and deliver powerful multichannel experiences to both internal and external audiences. Today, Arc powers more than 1,400 sites across 23 countries, reaching over 1.5 billion unique monthly visitors.

We are seeking a highly motivated, self-starting individual to tell the story of our products to both marketing and digital teams across our enterprise brand and media and entertainment verticals.

As a Senior Product Marketing Manager you will:

• Own product messaging and positioning ensuring that our products are presented in a clear way that highlights their unique benefits and that our audiences know why our solution is better than what our competitors offer.


• Deeply understand market needs by segment to build unique and differentiated messaging and positioning, including buyer personas and key use cases, that are in line with Arc's brand and go-to-market strategy.


• Develop a deep understanding of the products, their roadmap and the DXP market in order to craft the statements that will establish and reinforce our positioning and articulate our value to customers across marketing, technology and business functions.


• Play a key role in the development of go-to-market strategies for new products, working closely with the product owners and other cross-functional teams.


• Collaborate on the development of high-impact marketing strategies and drive the creation of product-focused content to support those strategies including but not limited to sales collateral, blog articles, white papers, demo videos and webinars.


• Expand and maintain competitive and market intelligence to understand our product's position and opportunity in the marketplace.


• Consult with Product Management to help shape product and feature development based on market gaps and customer needs.

Must Have:

• Bachelor's degree in Marketing or related field (Masters preferred)


• 7-10 years in B2B product marketing including 4+ years product marketing ownership preferably in technology, enterprise software or SaaS platforms.


• Experience delivering results for cross-functional initiatives while managing multiple competing priorities


• Strong verbal and written communication skills


• Experience with copywriting a plus

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