Zimmer Biomet is a world leader in musculoskeletal health solutions. Our team members are part of a company with a heritage of leadership, a focus on shaping the future, and a mission dedicated to alleviating pain and improving the quality of life for people around the world.
Business owner, managing upstream and downstream marketing activities for a product segment within Zimmer Biomet Spine Robotics, Navigation and data technologies portfolio. Identifies market trends, issues and competitive environment and forms strategic plans for product brand. Leads the effort to initiate new product strategies for the segment. Drives new product development initiatives, and leads customer engagement activities to enhance the brand and product/segment know-how.
This position is based in the Westminster, CO office. No relocation assistance is provided. Preference will be given to local candidates, however exceptional candidates in other locations will be considered, with higher travel percentage.
Principal Duties and Responsibilities
Manages the full life cycle of the product portfolio segment, developing and executing overall marketing programs and strategic direction for the portfolio segment, which support and meet business and departmental goals and objectives.
Own marketing initiatives and/or segment of the portfolio.
Responsible for cultivating strategy at the segment level which aligns with Core Spine strategies (e.g. Procedural Solutions).
Provide cohesion between brand strategies for the Robotics group, and Core Spine segments.
Ensures execution of key strategies for the segment.
Actively participates in assigned project teams.
Acquires product information through market research and regional input to assure projects meet the needs of the intended markets
Works across multiple internal and external groups such as R&D, Clinical Affairs, Regulatory Affairs, Marketing Communications, Medical Education, Sales, etc.
Maintains high level of product category knowledge through staying current in published information, regional market contacts, surgeon interaction, and industry educational meetings
Own major brands, and/or sub-segment of the portfolio
Responsible for cultivating strategy at the brand and/or sub-segment level
Ensures execution of key strategies for the brand and/ or sub-segment level
Interact closely with Marcomm teams across multiple business units to define clear and consistent messaging for the brands/sub-segments
Define clinical evidence plan with the clinical strategic lead for the brands and/or sub-segment.
Expected Areas of Competence
Becomes product and procedural expert across all Surgery Assisting Technology products/brands
Uses knowledge of existing products, new developments and market needs to formulate strategic and creative marketing plans.
Develops a firm understanding of financial trends and performance in specific brand lines.
Prepares forecasts and identifies market shifts and threats.
Uses and understands technical medical language to interact with internal and external customers.
Translates technical language and discusses it internally in business terms.
Assesses brand viability relative to existing products with new product offerings to enhance overall brand offering.
Champions the brand through a comprehensive understanding of customer and end-user needs and product positioning relative to the competition.
Builds and maintains long-term relationships with high level surgical consultants, key strategic customers and regional sales teams to promote and support the Zimmer brands.
Exhibits strong collaboration and relationship skills to drive product requirements across cross-functional teams/business units and drives implementation of best business practices (e.g. sales tools, sales programs, advertising, etc) across business units.
Education/Experience Requirements
A minimum of a Bachelor's Degree or equivalent is required; preferably including formal studies in Business or Engineering
A minimum of five (5) years of marketing experience is required
Prior experience/internship/co-op within medical device preferred.
Familiarity with Zimmer Biomet products, procedures, and promotions preferred
Orthopaedic experience is preferred.
Experience in both Sales and Commercial Marketing is preferred.
Travel Requirements
Up to 30%
Additional Information
EOE/M/W/Vet/Disability
At Zimmer Biomet, we believe in The Power of Us, which means that we are stronger together. We are committed to creating an environment where every team member feels included, respected, empowered, and celebrated.
As a Zimmer Biomet team member, you will share in our commitment to providing mobility and renewed life to people around the world. This is why we offer you a competitive rewards package that includes medical, dental, vision, life and disability insurance, wellness incentives, employee assistance programs as well as paid time off for vacation and holidays.
