Establish strategic direction, marketing goals, budgets, business plans, and marketing communication plans consistent with established guidelines in order to realize annual corporate sales and profitability objectives for Henry Schein Brands. Develop and manage all aspects of Henry Schein Brands' marketing, product launches, pricing, sales training programs, other sales coordination, KOL development, market research, supplier relationships, trade show/convention activities, and product development plans. Execute and/or coordinate the implementation of advertising, public relations, direct mail, trade shows, and all other marketing communications. Determine effectiveness of marketing programs, monitor results, and implement changes necessary to achieve required results.
KEY RESPONSIBILITIES:
Execute against the annual brand plan/budget, tracking results and course-correcting as needed.
Lead communications plans, advertising development, go-to-market execution, and investment strategy across Digital, Social, Influencer, PR, and Trade - ensuring that the brand's positioning is established in the US market.
Monitors effectiveness of activities and key initiatives tracking - modifying plans (as needed) to maximize sales and gross profit results.
Working effectively with other marketing disciplines and with cross-functional teams.
Analytical and creative skills-a balance of commercial and strategic acumen.
Communicating effectively, verbally and in writing, and executive presentation skills.
Build a high-performing and engaged team, through coaching, team and individual development, regular feedback, and quarterly performance discussions.
Participates in special projects and performs other duties as required.
Qualifications
MINIMUM WORK EXPERIENCE:
Typically 7 or more years of increasing responsibility and complexity in terms of any applicable professional experience; 1 or more years of management experience.
PREFERRED EDUCATION:
Typically a Bachelor's Degree or global equivalent in a related discipline. Master's degree or global equivalent a plus.
GENERAL SKILLS & COMPETENCIES:
Strong management and leadership skills and ability to attract, retain, motivate, develop and mentor team members for high performance
Outstanding verbal and written communication skills and ability to resolve disputes effectively
Excellent presentation and public speaking skills
Excellent independent decision making, analysis, and problem-solving skills
Understand and act on financial information that contributes to business profitability
Ability to plan and manage successful projects; understand available resources, develop timeline, budget, assign tasks and areas of responsibility
Lead team(s) to achieve company goals in creative and effective ways
Excellent planning and organizational skills and techniques
Communicate effectively with senior management
Good negotiating skills and ability to effectively manage outsourced relationships
Ability to influence, build relationships, understand organizational complexities, and manage conflict
Broad professional and managerial skills with a good understanding of industry practices and company policies and procedures
Ability to lead virtual teams
SPECIFIC KNOWLEDGE & SKILLS:
Expert level at Excel, Word, and PowerPoint
Demonstrated acumen for business systems
Project management skills
Brand management skills
Henry Schein, Inc.is an Equal Employment Opportunity Employer and does not discriminate against applicants or employees on the basis of race, color, religion, creed, national origin, ancestry, disability that can be reasonably accommodated without undue hardship, sex, sexual orientation, gender identity, age, citizenship, marital or veteran status, or any other legally protected status.
For more information about career opportunities at Henry Schein, please visit our website at: www.henryschein.com/careers
