Job Description:

JOB RESPONSIBILITIES

·         Responsible for creating and delivering marketing ideas and activities. Conceptualizes and creates marketing materials, manages projects, and ensures company messages are consistent.

·         Knowledge of advertising strategies  and concepts, the way they work and how they could work better

·         Organize, update, and manage the marketing project/material portfolio

·         Improve communication efficiencies within the company

·         Work with manager to determine event budget and manage expenses to that budget

·         Deliver content via email, direct mail or company approved social media

·         Ensure that messages are supportive of and consistent with marketing strategies.

·         Assist in the implementation of all marketing activities, working closely to increase brand awareness, drive sales, and ultimately generate new business leads

·         Track and report measures of success in the market

·         Collaborate on new campaigns and strategies to increase market exposure and new business

·         Represent CTIC and CTBI in civic and community activities

·         Administrative and clerical tasks, as assigned

·         Work with the Bank's marketing department to ensure cohesive strategy

·         Ensure all actions performed are in compliance with government regulations and organizational policies and procedures

 

 

SKILLS/KNOWLEDGE AND ABILITIES/EXPERIENCE

·         College or Associate degree preferred or equivalent relevant work experience

·         Excellent communication  skills (verbal and written)

·         Proficient in Adobe Acrobat, Microsoft Office Products including Microsoft Publisher; knowledge of Microsoft Visio is a plus

·         Experience with CMS and CRM systems or display an ability to learn rapidly

·         Experience in creating and executing branding and marketing campaigns

·         Ability to coordinate, schedule and oversee client entertainment events

·         Strong presentation and interpersonal skills

·         Self-motivated and energetic, team oriented

 

WORKING CONDITIONS

·         Normal office conditions

·         Travel require

 

 

The above statements are intended to describe the general nature and level of work being performed by people assigned to this job.  They are not intended to be an exhaustive list of all responsibilities, duties and skills required of personnel so classified.

Apply Now