Job Location Oklahoma City Office - Oklahoma City, OK
Position Type Full Time
Education Level Bachelor's Degree
Job Category Marketing
Description
The Marketing Website Manager is responsible for Paycom's website, performance of the web team staff and leading critical initiatives such as conversion rate optimization, search engine optimization and data capture for Paycom.com.
RESPONSIBILITIES
Develop and drive web initiatives, streamline and manage external projects to completion and communication strategy.
Lead marketing website team through project oversight and performance management
Use qualitative and quantitative data sources to create, manage and optimize a conversion rate optimization strategy and testing plan.
Spot and manage key website conversion points, including landing pages, website calls-to-action and lead-generating forms.
Partner with marketing directors and leaders regarding website content experience strategy roadmap that focuses on achieving frictionless content experiences and integration of personalized content.
Create technology strategy improve user experience, site content, navigation, engagement and overall site performance.
Perform other tasks as assigned.
Qualifications
MINIMUM BASIC QUALIFICATIONS
Education/Certification:
Bachelors degree in or a related field
Experience:
10+ years website marketing experience
PREFERRED QUALIFICATIONS
Skills/Abilities:
Proven leadership ability
Must be a strategic and decisive problem solver.
Ability to work across in a large corporate environment
Ability to thrive in a fast-paced, deadline driven environment
Planning, analytical and personal management skills
Deep understanding of content with proven success driving both technical and content-based SEO at an enterprise scale
Understanding of search ranking factors, algorithms and core SEO principles
Solid understanding of site architecture
Deep understanding of the marketing funnel and how a website can carry prospects through to conversion.
Persuasive and confident communicator, able to represent the business benefit of SEO to even non-technical teams. Ability to influence is critical to success in this role
Must have the ability to work independently and manage multiple projects and deadlines simultaneously with a sense of urgency
Must have the ability to quickly adjust priorities to respond to pressing demands
Understanding of and ability to set Marketing KPIs
Ability to lead web initiatives, streamline and manage external projects to completion using expert communication skills and relationship-building
Understanding of how to utilize qualitative and quantitative data sources to create, manage and optimize a conversion rate optimization strategy and testing plan
Expertise in using web analytics tool GA 360 to implement a CRO strategy
Paycom is an equal opportunity employer and prohibits discrimination and harassment of any kind. Paycom makes employment decisions on the basis of business needs, job requirements, individual qualifications and merit. Paycom wants to have the best available people in every job. Therefore, Paycom does not permit its employees to harass, discriminate or retaliate against other employees or applicants because of race, color, religion, sex, sexual orientation, gender identity, pregnancy, national origin, military and veteran status, age, physical or mental disability, genetic characteristic, reproductive health decisions, family or parental status or any other consideration made unlawful by applicable laws. Equal employment opportunity will be extended to all persons in all aspects of the employer-employee relationship. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation benefits, and separation of employment. The Human Resources Department has overall responsibility for this policy and maintains reporting and monitoring procedures. Any questions or concerns should be referred to the Human Resources Department.
