The Sr. Manager, eCommerce is responsible for the delivery of eCommerce revenue targets and establishing the .com experience as the pinnacle expression of the brand. This position will be accountable for the development and cross-functional alignment of the seasonal eCommerce Go-to-Market plan (in collaboration with brand marketing, planning, merchandising, acquisition, retention, user experience, and technology teams) while also supporting a team through in-season implementation to ensure results. This GTM plan aligns eCommerce commercial plans with brand marketing initiatives to cultivate revenue by incorporating key product and marketing moments, promotional plan, technology/UX enhancements, and segmentation + personalization onsite plan.
This Sr. eCommerce Manager will lead a team comprised of in-season trading, content development, site optimization, and data analysis roles. This team is the primary owner of the website sales funnel from entry to cart and is an experienced professional in catalyzing conversion and optimizing the consumer journey onsite. Success will require cross-functional alignment and unification in strategy across all areas of the business from technology, digital marketing, planning + buying, to brand teams.
This position serves as primary liaison and point of contact to all stakeholders for matters of the website and is held accountable to KPI’s and sales plans. They are also expected to develop and lead onsite segmentation and personalization strategies to produce an optimal consumer experience and facilitate business initiatives.
The Sr. eCommerce Manager supports impactful business relationships using a global and inspiring approach and is sought out by business partners as a source of valued digital direction.
Your Impact
The primary functions of this role, include but are not limited to:
1. Team Leadership:
Lead a team of eCommerce managers, site merchandisers, content developers, UX design, and eCommerce analyst
Lead across the matrix through influence and partnership; instill and reinforce the highest standards for collaboration and teamwork within eCommerce and within cross-functional partners
Stakeholder and key contributor to eCommerce Leadership team
Foster and embed Deckers values and culture; model and build an inclusive workplace
Champion best practices to improve diversity, inclusion and belonging at Deckers
Develop, motivate, mentor and retain top talent, ensuring clear objectives, continuous feedback, and development plans
2. eCommerce Management:
Responsible for clear organizational focus on meeting and exceeding the expectations of the brands and DTC team while maintaining a consumer-first lens
Set and share team KPI’s and hold teams accountable to achieving these goals throughout the year.
Accountable for the development and successful implementation of seasonal GTM plans
Facilitate pre-season GTM meetings and planning milestones with all brand, eComm, and other stakeholders
Create branded vision for digital business, shared amongst all stakeholders; This vision will guide the overall direction and scope of work completed by the Sr. eCommerce Manager’s team
Incorporate brand-defined consumer targets into eCommerce business strategies and GTM planning
Manages the development, documentation, and visual communication of consumer journey’s onsite; leverages these plans to drive GTM plans, personalization + segmentation strategies, and overall site optimization
Contribute to A/B testing efforts and personalization / segmentation tests; report and share findings regularly with stakeholders and leadership
Owns and manages long-term strategy and projects for the site (including the definition of associated milestones and timelines)
Leads cross-functional valuing meetings quarterly to align all stakeholders on establishing priority of site enhancements for upcoming quarters and seasons
Propose site enhancements via business case submission to remain competitive in the marketplace and drive revenue; these business cases will be valued at quarterly valuing meetings
3. Go-To-Market (GTM) Development:
Creates and presents seasonal GTM plans in collaboration with brand, eCommerce, and merchant partners
Work with agile team to build GTM epics as needed, prioritizing tasks and milestone deliverables accordingly
Stay up to speed on Commerce Cloud platform capabilities pertaining to GTM to drive GTM performance
Drive improvements to all KPI’s and enhanced customer journey via A/B testing on GTM related items, with the goal of improving ATV, UPT, and conversion rate
Cultivate customer segmentation and personalization efforts pertaining to GTM execution
Act as stakeholder on select site enhancement projects as subject expert matter where relevant
User Acceptance Test (UAT) all GTM experiences/tasks completed by product team
4. GTM Performance:
Responsible for the overall performance of GTM plans/experiences including: sales, spend, and usability/customer engagement
Sales goals are based upon the annual eCommerce budget for the brand’s performance
Spend is defined as managing the costs of all assets required for site usability and presentation that directly impact eCommerce such as internal labor, external agencies, technology, etc
Usability is quantified through customer interaction data and marketing analytics
Identifies, evaluates, tests, recommends, and implements changes to plans based on the above trending data
Leverage data analysis to identify areas of opportunity; build and execute a supporting strategy for future seasons
5. Reporting:
Leads the weekly, monthly, and quarterly business reviews, calling out wins, learnings, actionable insights, risk and mitigation plans
Leads creation of a seasonal go to market deck, shared among cross-functional teams and regions
Provides post-mortem and retrospective reporting on all key GTM related experiences and site enhancement performances
Communicates GTM changes and updates to stakeholders as needed
Provide activation-specific reporting to gauge success of experiences/activations based on initial strategy/goals; ensure learnings drive comp experiences the following year
Run lessons learned meetings breaking down the above with key stakeholders
Who You Are
Team leader and builder
Listener with strong communication skills
Process-oriented
Creative and collaborative problem-solver
Excellent Interpersonal skills
Flexible and adaptable
We’d love to hear from people with
Bachelors Degree in related field preferred
2-4 years experience in related field
Experience with project management/resource allocation, client relations, managing cross functional teams required.
Online experience and knowledge of web design, site functionality, and /or digital marketing and experience in a branded product environment required.
Experience working with various project management tools and communications tools preferred
Familiarity/experience with agile work environments and scrum processes a plus
Intermediate working knowledge of project management systems
Ability to allocate resources, measure productivity, and identify issues in advance
Leadership/management skills to manage and build a team
Estimating and reporting abilities
Consumer-focused mindset
Strong interpersonal skills
Ability to travel on a regular basis to maintain team relationships
Industry knowledge of web design practices and UX/UI
Ability to champion causes and engage others in the causes’ success
What We'll Give You –
Competitive Pay and Bonuses - We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.
Financial Planning and wellbeing - No matter what financial goals our employees have set, we want to help them get there. Our plans provide powerful ways to protect income, pay for expenses and invest in the future.
Time away from work - Sometimes we need time away to be with family, focus on our health or just simply recharge. Our plans support our employees’ needs to get out, get healthy and come back stronger than ever.
Extras, discounts and perks - Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extras
Growth and Development - Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development.
Health and Wellness - There’s nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle.
Equal Employment Opportunity
All qualified applicants will receive consideration for employment without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other factors prohibited by law.
